# Bubbly Canned Superdrinks Shrubbly's Carbonated Drinks Made Old-Fashioned Drinks Modern By Laura McQuarrie | Published 2022-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shrubbly References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4386-hot-new-products-from-the-summer-fancy-food-show) & [shrubbly](https://shrubbly.com/)  Traditionally, a shrub (also known as drinking vinegar) is made with a combination of fruit, sugar and vinegar, and Shrubbly makes these kind of old-fashioned beverages appealing to consumers of today. The newest ready-to-drink bubbly superdrinks from the brand recently made their debut at the 2022 Summer Fancy Food Show in two flavor: Lemon + Ginger + Aronia Berry or Pomegranate Aronia Berry. Like many popular sparkling beverages, these canned concoctions are made with a base of [carbonated water](https://www.trendhunter.com/trends/spindrift-1) but they set themselves apart with real fruit juice and [apple cider vinegar](https://www.trendhunter.com/trends/remedy-sodaly). The 100% plant-based beverages are low in calories and they contain low to no sugar. The sophisticated sparkling water speaks to a wide range of consumers, especially those following specialty diets or [abstaining from alcohol](https://www.trendhunter.com/trends/le-fizz). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 55% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Modernizing Traditional Beverages:** Shrubbly's use of real fruit juice and apple cider vinegar in their canned beverages shows an opportunity for modernizing old-fashioned drinks. - **Low-calorie, Low-sugar Beverages:** Shrubbly's superdrinks are 100% plant-based, low in calories, and contain low to no sugar, demonstrating the potential for a trend towards healthier beverage options. - **Innovative Sparkling Water Formulations:** Shrubbly's use of real fruit juice and vinegar in their carbonated beverages presents a disruption to the traditional sparkling water market. ### Where This Applies - **Beverage Industry:** Shrubbly's canned shrubs provide a unique offering within the beverage industry with their modernized take on traditional beverages. - **Health Food Industry:** Shrubbly's 100% plant-based, low-calorie, and low-sugar formulations caters to consumers following specialty diets, presenting an opportunity for the health food industry. - **Alcohol-free Beverage Industry:** Shrubbly's sophisticated sparkling water offers a non-alcoholic alternative to traditional sparkling beverages, appealing to consumers who choose not to drink. ## Related on Trend Hunter - [Non-Alcoholic Shrub Infusions](https://www.trendhunter.com/trends/sprigster.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Cloudy Canned Lemonades](https://www.trendhunter.com/trends/canned-lemonades.md) - [Non-Alcoholic Botanical Beverages](https://www.trendhunter.com/trends/botanical-bubbly-reserve.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md) - [RTD Sparkling Cordials](https://www.trendhunter.com/trends/bottlegreen.md) - [Bitter Non-Alcoholic Beverages](https://www.trendhunter.com/trends/betera.md) - [Mocktail-Inspired Sparkling Waters](https://www.trendhunter.com/trends/bubly-sparkling-waters.md) - [Apple Cider Vinegar Beverages](https://www.trendhunter.com/trends/apple-cider-vinegar-drink1.md)