# Geometric Cocktail Mixer Labeling Shrub & Co. Offers a Collection of Refreshing Syrups for Drinks By Mishal Omar | Published 2017-06-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shrub-co References: [thedieline](http://www.thedieline.com/blog/2017/5/31/shrub-co) & [norvikdesign](http://norvikdesign.com/) Shrub & Co. enlisted the creative agency Norvik Design to create the brand identity for its collection of [cocktail and sparkler syrups](https://www.trendhunter.com/trends/elevated-mixers). The syrups come in flavors that are relatively standard for cocktail mixers, but are nonetheless refreshing and dynamic. The labels created by Norvik Design feature a variety of [geometric shapes in different shades](https://www.trendhunter.com/trends/Rithms-Enlite) of the same color, as well as illustrations of the flavor that the bottles contain. The bottles themselves are a dark amber in color, and come in flavors like Spicy Ginger, Organic Blood Orange, [Organic Strawberry, Organic Yucatan Honey](https://www.trendhunter.com/trends/girl-walks-into-a-bar), Organic Red Grapefruit and Organic Apple. Shrub & Co.'s syrups can be added to cocktails and sparklers to enhance their flavor, making them ideal to have on hand during the summer months. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 31% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Geometric Labeling:** Explore innovative ways to use geometric shapes and colors in product branding and packaging for a visually appealing and distinctive look. - **Refreshing Cocktail Mixers:** Develop unique and refreshing flavors of cocktail mixers to meet the demand for new and exciting beverage options. - **Organic Syrups:** Stay ahead of the trend by offering organic syrups as a healthier and more sustainable option in the cocktail industry. ### Where This Applies - **Beverage:** Create a new line of cocktail mixers using geometric labeling to attract the attention of consumers and stand out in the crowded beverage industry. - **Packaging:** Incorporate eye-catching geometric designs and illustrations on packaging labels to create a visually appealing and memorable product for consumers. - **Food and Beverage:** Expand the organic syrup market by introducing a range of unique and refreshing flavors to cater to health-conscious consumers in the food and beverage industry. ## Related on Trend Hunter - [Upcycled Cocktail Syrups](https://www.trendhunter.com/trends/clean-label-syrups.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Mixologist-Quality Cocktail Syrups](https://www.trendhunter.com/trends/cheeky-cocktails-flavored-syrups.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md) - [Italy-Inspired Refreshing Mixers](https://www.trendhunter.com/trends/mixly-cocktail-co.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Juice-Forward Mixology Assortments](https://www.trendhunter.com/trends/simply-mixology.md) - [Cocktail Syrup Kits](https://www.trendhunter.com/trends/cocktail-syrup-kits.md)