# Adaptogenic Mushroom Cafes Four Sigmatic's 'Shroom Room' is the First-Ever Mushroom Coffeehouse By Laura McQuarrie | Published 2017-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shroom-room References: [wellandgood](https://www.wellandgood.com/good-travel/four-sigmatic-shroom-room-opening/) & [us.foursigmatic](https://us.foursigmatic.com/) The 'Shroom Room' from [Four Sigmatic](https://www.trendhunter.com/trends/four-sigmatic) in Venice, California, is a new "mushroom coffeehouse" where guests may enjoy everything from mushroom coffee to hot chocolate or lemonade. The brick-and-mortar space from Four Sigmatic aims to share some of the amazing health benefits of adaptogenic mushrooms, which help with immune-boosting, regulating the blood sugar, boosting energy levels and more. Although [adaptogenic mushrooms like cordyceps and reishi](https://www.trendhunter.com/trends/mushroom-powders) are now beginning to appear in a range of packaged consumer food and beverages, the aim of this space is to educate a greater part of the population on the non-hallucinogenic properties of these mushrooms. As well as being able to enjoy a range of mushroom-based treats at the Shroom Room, both wellness enthusiasts and those new to the world of health will have the chance to learn all about mushrooms from Four Sigmatic. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 80% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Adaptogenic Mushroom Cafes:** Creating spaces dedicated to adaptogenic mushroom products and education. - **Mushroom Coffee:** Increasing popularity and availability of mushroom-infused coffee products. - **Health Benefits of Adaptogenic Mushrooms:** Growing interest in the health benefits and non-hallucinogenic properties of adaptogenic mushrooms. ### Where This Applies - **Food and Beverage:** Opportunity to incorporate adaptogenic mushrooms into a variety of food and beverage products. - **Wellness:** Expanding the wellness industry through the promotion and education of adaptogenic mushroom products. - **Consumer Education:** Creating educational platforms to inform consumers about the health benefits of adaptogenic mushrooms. ## Related on Trend Hunter - [Mind-Enhancing Mushroom Coffees](https://www.trendhunter.com/trends/shroomi.md) - [Mushroom-Based Coffee Products](https://www.trendhunter.com/trends/four-sigmatic.md) - [Mushroom-Enhanced Coffee Collections](https://www.trendhunter.com/trends/mushroom-coffees1.md) - [Adaptogenic Iced Tea Lemonades](https://www.trendhunter.com/trends/space-tea.md) - [Clarity-Promoting Mushroom Coffees](https://www.trendhunter.com/trends/mushroom-coffee2.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Functional Mushroom-Powered Refreshments](https://www.trendhunter.com/trends/adapt-drinks.md) - [Mushroom Beverage Blends](https://www.trendhunter.com/trends/rasa.md)