# Mushroom-Scented Perfumes Braindead Releases a Fragrance and Hand Soap with the Shroom Cola Scent By Kalin Ned | Published 2020-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shroom-cola References: [hypebeast](https://hypebeast.com/2020/7/braindead-shroom-cola-unisex-fragrance-hand-soap-maak-lab-release-information) & [wearebraindead](https://wearebraindead.com/collections/all) Braindead—a label owned by Kyle Ng—is releasing a [unisex fragrance](https://www.trendhunter.com/trends/arkive-makes-scents-collection) and a hand soap with the Shroom [Cola](https://www.trendhunter.com/trends/freedom-cola) scent. This decision comes after the success of the company's hand sanitizer. The fragrance will be coming in two sizes—one is a tester at 2 ml and the second is a full bottle of 50 ml. The latter will retail for $120 USD, while the former will be made available to consumers at $48 USD. The Shroom Cola scent is sure to be the driving force of purchasing decisions as the smell "combines woodsy notes with a soda pop hit of sweetness." In addition, Braindead pays attention to aesthetics and as a result, the products are offered in eye-capturing designs. The perfume features a glass bottle by Kogan Cult with a beeswax lid, for example. Image Credit: Braindead ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Scented Personal Care Products:** There is a growing trend of adding unique scents to personal care products, creating new opportunities for fragrance development and branding. - **Cross-industry Collaborations:** Collaborations between industries, such as fashion and fragrance, offer new product lines and marketing opportunities. - **Luxury Fragrance:** Luxury fragrance is a growing trend, and innovative scent combinations and high-end packaging offer new opportunities for luxury branding and marketing. ### Industries Being Reshaped - **Fragrance:** The fragrance industry can develop and market new scents for personal care products, as well as collaborate with other industries to create unique fragrance combinations. - **Personal Care:** The personal care industry can add unique scents to products to differentiate their brand, and collaborate with fragrance and fashion industries to create new product lines. - **Fashion:** The fashion industry can collaborate with fragrance and personal care industries to create new product lines and marketing opportunities, leveraging their brand identity and aesthetic designs. ## Related on Trend Hunter - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md) - [Experimental Fragrance Collections](https://www.trendhunter.com/trends/snif-secret-menu.md) - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Earthy Mushroom Candles](https://www.trendhunter.com/trends/mushroom-candle.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Unisex Root Beer Colognes](https://www.trendhunter.com/trends/daddys-home.md) - [Pizza-Inspired Fragrances](https://www.trendhunter.com/trends/slice-society.md) - [Mood-Enhancing Oil Perfume Sprays](https://www.trendhunter.com/trends/oil-perfume-spray.md) - [Perfume Bottle Ornaments](https://www.trendhunter.com/trends/perfume-bottle-ornaments.md)