# Shrink-Wrapped Models Iris van Herpen's Runway Centerpiece is Unexpected and Futuristic By Meghan Young | Published 2014-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shrinkwrapped-models References: [refinery29](http://www.refinery29.com/2014/03/63925/shrink-wrapped-model) & [irisvanherpen](http://www.irisvanherpen.com) Those who thought their job was suffocating will get a bit of perspective after checking out these shrink-wrapped models. Done in the name of fashion, three models, including Soo Joo Park, were placed in molded plastic during Iris van Herpen's [fall 2014 runway show](https://www.trendhunter.com/trends/auteur-studios-fall-2025), titled 'Biopiracy.' Like something out of a [sci-fi flick](https://www.trendhunter.com/trends/fendi-and-mad-architects) or a futuristic magic show, the shrink-wrapped models were secured in the fetal position and giving breathing tubes to survive this tight stint. A commentary on the progress humans have made in terms of decoding the human genome as well as the consequences of scientifically detailing how that affects our species, the shrink-wrapped models is part of the designer's "exercise in the discomfort we feel about technology," writes Refinery29. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashionable Futurism:** Opportunities for innovation in futuristic fashion that blends technology and fashion. - **Disruptive Runway Shows:** Opportunities for designers to experiment with unconventional runway concepts that showcase provocative themes. - **Bio-technology Parade:** Opportunities for incorporating bio-tech into art and design in unexpected ways that push boundaries. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can benefit from exploring unconventional concepts and designs that push boundaries in the industry. - **Biotech Industry:** The biotech industry can explore new applications for their technology in the art and design space. - **Entertainment Industry:** Entertainment professionals can seek inspiration from unconventional fashion/design concepts when crafting visual and artistic experiences. ## Related on Trend Hunter - [Wrinkled Plastic Film-Wrapped Furniture](https://www.trendhunter.com/trends/paul-coenen-1.md) - [Futuristic Robotic Wearables](https://www.trendhunter.com/trends/ikeuchi-hiroto.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Experimental Programmable Clothing](https://www.trendhunter.com/trends/programmable-clothing.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md)