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# Bubbling Plastic Installations
Chris Labrooy's Shrink Wrap Series is Surreal and Cartoonish

By Meghan Young | Published 2011-08-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/shrink-wrap
References: [whitezine](http://www.whitezine.com/en/design/shrink-wrap.html) & [chrislabrooy](http://www.chrislabrooy.com/)

With the popularity of [big papercraft installations](https://www.trendhunter.com/trends/fragmenti) still raging, the appearance of similar artistic endeavors such as the Shrink Wrap series is only natural. It embraces the same [surreal and cartoonish qualities](https://www.trendhunter.com/trends/pavilions-of-wonder) as paper art while introducing a new and intriguing material into the process.

Created by graphic designer Chris Labrooy, the Shrink Wrap installation series centers on [bubbling, plastic balls](https://www.trendhunter.com/trends/forest-dancer) that are arranged in such a manner that they look as though they are being vomited out of inanimate objects such as toilets and pipes.

Known for his stunning 3-D designs, Labrooy’s Shrink Wrap installation series does not disappoint. Full of whimsy and playfulness, the vibrant colors used makes each installation fun rather than odd or even disturbing. Shrink Wrap makes it appear as though these ordinary objects are alive.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 57% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What's Driving This Trend

- **Shrink Wrap Installations:** Opportunity: Creating an art gallery or museum featuring art installations made from new materials.
- **Surreal Art:** Opportunity: Developing new software or digital tools to help artists create surreal and cartoonish designs.
- **Whimsical Design:** Opportunity: Developing new product designs in various industries that incorporate playful and vibrant colors.

### Who This Affects Most

- **Art:** Opportunity: Creating an online marketplace for artists to sell their unique and creative designs.
- **Graphic Design:** Opportunity: Developing new design software that makes it easier for graphic designers to create unusual and eye-catching designs.
- **Home Decor:** Opportunity: Creating a line of home decor products that incorporate playful and vibrant colors.

## Related on Trend Hunter

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