# Shrimp-Topped Hamburgers The New Whole Shrimp Whopper is Fast Food Take on Surf-and-Turf By Katherine Pendrill | Published 2016-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shrimp-whopper References: [brandeating](http://www.brandeating.com/2016/06/burger-king-debuts-new-pork-whopper-shrimp-whopper.html) & [burgerking.co.kr](http://www.burgerking.co.kr/) In an effort to expand its international menu, [Burger King](https://www.trendhunter.com/trends/kyoto-whopper) recently debuted the Whole Shrimp Whopper and the Pork Whopper in South Korean and Thailand respectively. The new dishes play on regional taste preferences by deviating from the standard beef-based patty. The new Whole Shrimp Whopper is similar to the original Whopper in that it consists of a beef hamburger, topped with lettuce, tomato, onions and mayo. However, instead of ketchup, the patty is topped with a layer of whole shrimp and a generous helping of spicy tomato sauce. The dish was introduced in South Korea as the brand's budget-friendly take on [surf-and-turf](https://www.trendhunter.com/trends/marugoto-kani-burger). In addition to the Whole Shrimp Whopper, Burger King also introduced the new Pork Whopper in Thailand. This burger substitutes the standard beef patty for a flame-grilled pork patty and a serving of [sticky rice on the side](https://www.trendhunter.com/trends/burger-king-pickleball-burger). The new international dishes demonstrate how fast food chains can play on regional taste preferences by making small tweaks to existing menu items. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 35% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Regional Taste Preferences:** Exploring regional taste preferences allows for innovative adaptations of existing menu items. - **Fast Food International Expansion:** Expanding international menus opens up opportunities to cater to diverse consumer preferences. - **Surf-and-turf Fusion:** Combining seafood and meat in fast food dishes brings a unique twist to traditional menu items. ### Where This Applies - **Fast Food Chains:** Fast food chains can leverage regional taste preferences to create innovative menu options and expand their customer base. - **Food and Beverage Industry:** The food and beverage industry can benefit from incorporating regional flavors and fusion cuisine to cater to diverse consumer tastes. - **International Restaurant Franchises:** Expanding international menus allows restaurant franchises to tap into new markets and adapt their offerings to local preferences. ## Related on Trend Hunter - [Frozen Shrimp Burger Patties](https://www.trendhunter.com/trends/prime-shrimp.md) - [Hybrid Regional Cuisine Burgers](https://www.trendhunter.com/trends/kyoto-whopper.md) - [Guest-Inspired Premium Burgers](https://www.trendhunter.com/trends/ultimate-steakhouse-whopper.md) - [Steakhouse-Inspired QSR Burgers](https://www.trendhunter.com/trends/steakhouse-bacon-whopper.md) - [Japanese-Inspired Fish Burgers](https://www.trendhunter.com/trends/hokkaido-salmon-burger.md) - [Avocado-Topped Cheese Burgers](https://www.trendhunter.com/trends/avocado-bacon-whopper.md) - [Shaved Ice Burgers](https://www.trendhunter.com/trends/ice-whopper.md) - [Localized QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-taiwan.md) - [Saucy Crispy Onion Burgers](https://www.trendhunter.com/trends/crispy-onion-whopper.md)