# Plant-Based Shrimp Alternatives Garden Gourmet Vrimp is Made with Seaweed, Peas and Konjac By Laura McQuarrie | Published 2021-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shrimp-alternative References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/19761-nestle-adds-plant-based-egg-shrimp-to-portfolio) [Nestle SA](https://www.trendhunter.com/trends/nestl) is expanding its range of plant-powered offerings with Garden [Gourmet](https://www.trendhunter.com/trends/seeded-bun) Vrimp, a [plant-based shrimp alternative](https://www.trendhunter.com/trends/vegan-seafood-options) that's made with seaweed, peas and konjac. The new product is said to have an authentic flavor and texture, as well as an attractive nutritional profile that makes it a perfect replacement for shrimp in many different dishes. The Garden Gourmet Vrimp product by Nestle calls out to vegan consumers in particular thanks to a bold yellow stamp on the label, although the vegan shrimp alternative has the potential to appeal to a much broader audience of vegetarians and flexitarians as well. This newest innovation from the company was created in less than a year thanks to Nestle's expertise in plant food, protein and nutritional sciences. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 80% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Seafood Alternatives:** Opportunity to disrupt the seafood industry with plant-based alternatives that mimic the flavor and texture of traditional seafood. - **Authentic Flavor Profile Foods:** A trend towards developing plant-based alternatives that match the taste of traditional meat and seafood products in order to increase appeal and adoption by a wider consumer base. - **Vegan Product Labeling:** Opportunity for companies to market plant-based products specifically to vegans as well as to a broader audience of vegetarians and flexitarians. ### Industries Being Reshaped - **Food Manufacturing:** Opportunity to expand product offerings to include more plant-based alternatives and to diversify into new markets. - **Health and Nutrition:** Opportunity to create high-nutrient, low-calorie plant-based alternatives to traditional meat and seafood products, appealing to a growing consumer interest in health and wellness. - **Sustainability and Ecology:** Opportunity to reduce the environmental impact of the fishing industry by developing more sustainable, plant-based seafood alternatives. ## Related on Trend Hunter - [Plant-Based Shrimp Alternatives](https://www.trendhunter.com/trends/beleaf-plant-based-shrimp.md) - [Plant-Based Crispy Fried Shrimps](https://www.trendhunter.com/trends/fried-shrimp.md) - [Crispy Coconut Shrimp Alternatives](https://www.trendhunter.com/trends/crispy-coconut-shrimpz.md) - [Plant-Powered Shrimp Dumplings](https://www.trendhunter.com/trends/shrimp-dumplings.md) - [Plant-Based Squid Appetizers](https://www.trendhunter.com/trends/plant-based-squid.md) - [Frozen Seafood Alternatives](https://www.trendhunter.com/trends/frozen-seafood-alternatives.md) - [Plant-Based Seafood Brands](https://www.trendhunter.com/trends/boldly-plant-based-seafood.md) - [Dusted Plant-based Scallops](https://www.trendhunter.com/trends/plant-based-scallops.md) - [Vegan-Friendly Frozen Foods](https://www.trendhunter.com/trends/garden-gourmet.md)