# Free Music as Broadway Advertising Shrek The Musical Offers "I Know It's Today" By Ayman | Published 2008-10-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/shrek-the-musical-free-song-download References: [shrekthemusical](http://www.shrekthemusical.com/music.html) Nothing grabs the attention of people faster than the prospect of free stuff. That is why the producers of Shrek The Musical are offering a legal free download of one of the songs from the musical. The producers are hoping that after [downloading](http://www.shrekthemusical.com/music.html) the song "I Know It's Today," you will love it so much that you'd decide to buy tickets and see the musical on Broadway. The song is performed by Leah Greenhaus, Marissa O'Donnell & Sutton Foster. Shrek The Musical is the first solid venture of Dreamworks into theater under its DreamWorks Theatricals label. Written by David Lindsay-Abaire and composed by Jeanine Tesori, the musical is based on the first installment of the popular Shrek movies, and on William Steig's book 'Shrek!' ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 47% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Free Music Downloads:** Offering legal free downloads of songs can be a disruptive advertising strategy to attract potential customers. - **Theater Industry Partnerships:** Collaborating with popular productions or musicals can be a disruptive innovation opportunity for theater companies to attract new audiences. - **Cross-media Marketing:** Using music from musicals in other mediums as advertising can be a disruptive way to promote and increase interest in theatre productions. ### Who This Affects Most - **Music Streaming:** Promoting legal free music downloads can disrupt the music streaming industry by offering a different way to access and enjoy music. - **Theater Production:** Exploring partnerships with popular productions can disrupt the theater production industry by creating unique collaborations and attracting new audiences. - **Advertising and Marketing:** Utilizing cross-media marketing strategies can disrupt the advertising and marketing industry by finding innovative ways to promote products and services. ## Related on Trend Hunter - [Trash-Centric Musical Campaigns](https://www.trendhunter.com/trends/glad-x-sesame-street.md) - [Cartoon-Inspired Body Care](https://www.trendhunter.com/trends/lush-1.md) - [Mini Musical Productivity Ads](https://www.trendhunter.com/trends/the-big-meeting.md) - [Filmic Swamp Accommodations](https://www.trendhunter.com/trends/stay-at-shreks-swamp.md) - [Musical Cafe Drink Ranges](https://www.trendhunter.com/trends/pop-bottle-wicked-for-good.md) - [TV Show Soundtrack Toys](https://www.trendhunter.com/trends/kpop-demon-hunters-soundtrack.md) - [Movie-Musical Skincare Collabs](https://www.trendhunter.com/trends/wicked-x-beekman-1802.md) - [Branded Free Wedding Events](https://www.trendhunter.com/trends/get-married-at-serendipity3.md) - [Cult Film-Inspired Rented Spaces](https://www.trendhunter.com/trends/swamp-airbnb.md)