# Haute Ogre Fashiontography Models and Animation Collide for 'Shrek of a Guy' in VMan By Marissa Liu | Published 2010-04-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/shrek-of-a-guy-in-vman References: [designscene.net](http://www.designscene.net/2010/04/shrek-by-ellen-von-unwerth-for-vman.html) & [vman](http://www.vman.com) Some of [DreamWorks](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek)' most beloved characters are getting the fashion treatment for 'Shrek of a Guy' in VMan. While VMan is a [fashion magazine](https://www.trendhunter.com/trends/otw-by-vans-and-hommegirls) the [Shrek characters](https://www.trendhunter.com/trends/shrek-x-powerwash-simulator), including Shrek, Fiona, Puss In Boots, Donkey and Gingerbread Man all wear their usual garb while models Emma Dumion, Francisco Lachowski and Paolo Anchisi get dressed up in some revealing outfits. Styled by Nicola Formichetti. 'Shrek of a Guy' was photographed by Ellen Von Unwerth on location at The Standard hotel in New York. The spread can be seen in the upcoming VMan #18, which hits newsstands on April 20th, 2010. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 31% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Character Collaboration:** Exploring collaborations between fashion brands and beloved characters creates opportunities for innovative and disruptive fashion campaigns. - **Animated Fashion Editorials:** Combining animation and fashion photography opens up new possibilities for creating eye-catching and unique editorial content. - **Pop Culture Fusion:** Bringing together iconic pop culture figures and the fashion industry allows for creative and disruptive storytelling through fashion campaigns. ### Who This Affects Most - **Fashion:** The fashion industry can harness the power of character collaborations to create buzzworthy campaigns and captivate consumers. - **Entertainment:** Entertainment companies can explore partnerships with fashion magazines and brands to promote their characters and expand their brand presence. - **Photography:** Photographers can experiment with integrating animation and fashion photography to create visually stunning and innovative editorials. ## Related on Trend Hunter - [Cartoon-Inspired Body Care](https://www.trendhunter.com/trends/lush-1.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Animated Movie Apparel](https://www.trendhunter.com/trends/boxlunch-celebrates-dreamworks-animation-films.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Cult Film-Inspired Rented Spaces](https://www.trendhunter.com/trends/swamp-airbnb.md) - [Ogre-Shaped Soft Pretzels](https://www.trendhunter.com/trends/shrekzel.md)