# Ogre Activism The Shrek Forever Campaign by StruckAxiom Wants You! By Armida Ascano | Published 2010-10-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shrek-forever References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/shrek) & [shrek](http://www.shrek.com/) These inventive posters by StruckAxiom were created as part of a marketing campaign for the upcoming and allegedly final franchise film 'Shrek Forever.' 'Shrek Forever' focuses on an "Ogre Revolution," which is what the campaign will portray. The posters feature lines such as "Ogres Wanted!" and "Fight Greed with Green!" to emphasize the feel of ogre activism for the 'Shrek Forever' film. Set to release in May 2011, these peculiar posters are sure to add even more buzz to the release of 'Shrek Forever.' ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Activism Marketing:** Using unique marketing strategies to promote an idea or social movement. - **Fantasy Franchise Fanbase:** Engaging consumers who are passionate about fantasy film franchises. - **Inclusive Branding:** Creating campaigns to make consumers feel included in a movement. ### Sectors Adopting This - **Film Industry:** Introducing disruptive marketing strategies to target audiences fickle with franchise fatigue. - **Advertising Industry:** Inventing inclusive ad campaigns that increase brand loyalty and support social causes. - **Graphic Design Industry:** Offering innovative poster designs that effectively communicate ideology for marketing campaigns. ## Related on Trend Hunter - [Cartoon-Inspired Body Care](https://www.trendhunter.com/trends/lush-1.md) - [Cult Film-Inspired Rented Spaces](https://www.trendhunter.com/trends/swamp-airbnb.md) - [Ogre-Shaped Soft Pretzels](https://www.trendhunter.com/trends/shrekzel.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Filmic Swamp Accommodations](https://www.trendhunter.com/trends/stay-at-shreks-swamp.md) - [Whimsical Garden Product Campaigns](https://www.trendhunter.com/trends/where-the-good-things-gro.md) - [Prolonged Activism Campaigns](https://www.trendhunter.com/trends/stay-in-the-fight.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Cartoon PowerWashing Games](https://www.trendhunter.com/trends/shrek-x-powerwash-simulator.md)