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# Vindictive Valentine's Wing Deals
Hooters is Offering Free Wings Through Its #ShredYourEx Promo

By Riley von Niessen | Published 2021-01-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/shredyourex
References: [restaurantnews](http://www.restaurantnews.com/shredyourex-get-free-wings-at-hooters-this-valentines-day-012721/) & [hooters](https://hooters.com/)

With its #ShredYourEx promotion, [Hooters](https://www.trendhunter.com/trends/wingman-wednesday) brings back its [Valentine's Day deal](https://www.trendhunter.com/trends/subway-4) for another year—allowing its customers to destroy a picture of their ex to receive [10 free boneless chicken wings](https://www.trendhunter.com/trends/big-boneless-wings-bundle) when then purchase any 10 wings at its restaurants.

The offer is available for dine-in service at Hooters restaurants throughout the United States, where restaurant staff will bring out a real shredder to get the job done. The chain also offers the promotion online, allowing customers to rank their breakup on a scale of Kim and Kanye to Cardi B and Offset, upload a photo, and then choose a method of destruction. Once they've destroyed their ex's photo, customers will receive a digital coupon code that they can apply to their order.

Image Credit: Hooters

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 26% | Activity: 68% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Virtual Promotions:** As the #ShredYourEx promotion moves online, businesses could explore other virtual promotions to increase engagement.
- **Sharing on Social Media:** Hooters encourages customers to share their #ShredYourEx experience on social media, leading to increased brand awareness. Other industries can also leverage social sharing to connect with their audience.
- **Interactive Customer Experience:** By offering customers an interactive and playful experience, Hooters sets itself apart and creates a memorable customer experience. Other industries can innovate by integrating interactive features to enhance their customer experience.

### Industries Being Reshaped

- **Food and Restaurant Industry:** Businesses can learn from Hooters in offering creative promotions to attract customers and increase engagement.
- **E-commerce Industry:** As Hooters moves its #ShredYourEx promotion online, e-commerce businesses can explore ways to create unique experiences for their customers on their websites.
- **Marketing and Advertising Industry:** The success of Hooters' #ShredYourEx promotion highlights the importance of creativity and innovation in marketing and advertising campaigns, inspiring other industries to think outside the box.

## Related on Trend Hunter

- [Valentine's Day Restaurant Games](https://www.trendhunter.com/trends/hooters-game-of-love.md)
- [Spicy-Sweet Breakup Pizzas](https://www.trendhunter.com/trends/goodbye-pies.md)
- [Breakup Dumpling Promotions](https://www.trendhunter.com/trends/free-dumplings.md)
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- [Kindness Day-Celebrating Meal Deals](https://www.trendhunter.com/trends/zaxbys-wings.md)
- [Co-Branded Wingman-Themed Promotions](https://www.trendhunter.com/trends/wingman-wednesday.md)
- [Heart-Break Dumpling Promotions](https://www.trendhunter.com/trends/dumpling-promotion.md)
- [Singles Valentines Day Discounts](https://www.trendhunter.com/trends/streats-pineapple-juice.md)
- [Cheeky Chicken Wings Promotions](https://www.trendhunter.com/trends/chicken-wings-promotion.md)