# Flatulence-Filtering Undergarments Shreddies Underwear Helps Frequent Farters Avoid Embarrassment By Michael Hines | Published 2013-10-22 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/shreddies-underwear References: [laughingsquid](http://laughingsquid.com/shreddies-underwear-designed-to-filter-out-farts/) & [myshreddies](http://myshreddies.com/) Shreddies Underwear is a new line of undergarments designed to filter the smell of farts. The UK-based company created the underpants not as a gag, but as a means of helping those who suffer from IBS (irritable bowl syndrome), Crohn's disease and other digestive disorders. The pants use a material known as Zorflex, which is the same stuff used in chemical warfare suits. The Shreddies Underwear can reportedly [filter odors](https://www.trendhunter.com/trends/jax-sheets-20) 200 times as smelly as human flatulence. The company is offering its underwear to both [men and women](https://www.trendhunter.com/trends/mens-essentials), with each gender getting a variety of styles to choose from. At the moment, Shreddies Underwear appear to only be sold in the UK, but that could change if the undergarments prove a hit. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 50% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Flatulence-filtering Technology:** Opportunities for integration of similar filtering technology in other clothing items or daily use products for different purposes. - **Specialized Health Undergarments:** Potential for other health-related undergarments designed for specific health conditions. - **Comfort-focused Health Products:** Increasing demand for comfort-focused health products and opportunity for innovation in this space. ### Sectors Adopting This - **Healthcare Industry:** Opportunity to provide innovative solutions for newly diagnosed or established health conditions with products like specialized underwear. - **Fashion and Textile Industry:** Opportunity to adapt scientific or technical solutions into clothing or textile products that are fashion-forward and comfortable. - **Personal Care Products Industry:** Demand for personal care products that offer both comfort and functionality is increasing, therefore providing a potential opportunity for similar products. ## Related on Trend Hunter - [Leakproof Period Undergarments](https://www.trendhunter.com/trends/thinx.md) - [Comfortable Women's Liners](https://www.trendhunter.com/trends/legging-liners.md) - [Lace Leakproof Underwear](https://www.trendhunter.com/trends/lace-leakproof-underwear.md) - [Flatulence-Firing Toy Blasters](https://www.trendhunter.com/trends/buttheads-fart-launcher-3000.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Minimalist Shapewear Undies](https://www.trendhunter.com/trends/shapewear-undies.md) - [Sustainable Back-Up Underwear](https://www.trendhunter.com/trends/backup-underwear.md) - [Seamless Chafe-Prevention Undergarments](https://www.trendhunter.com/trends/noosh.md)