# Low-Sugar Whole Grain Cereals Shreddies The Honey One Cereal is Made with Real Honey By Michael Hemsworth | Published 2022-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shreddies-the-honey-one References: [conveniencestore](https://www.conveniencestore.co.uk/products/nestle-cereals-unveils-shreddies-the-honey-one/664039.article) & [nestle-cereals](https://www.nestle-cereals.com)  The Shreddies The [Honey One](https://www.trendhunter.com/trends/crunchy-nut-hot-honey-crunchies) cereal is being launched in the UK to help extend the brand's existing line of non-HFSS (non-high in fat, salt or sugar) products in a new fan-favorite flavor. The cereal has a recipe that puts whole grains front and center along with real honey to provide the namesake sweetness it promises to deliver. The cereal is also free from artificial colors and flavors. Regional Marketing Director [UKA](https://www.trendhunter.com/trends/sundae-school-x-uka) - [Nestlé Cereals](https://www.trendhunter.com/trends/cheerios-vanilla-os) Toby Baker commented on the new Shreddies The Honey One cereal saying, "At Nestlé Cereals we’ve been committed to improving the nutritional profile of our cereals and making breakfast better for over 18 years. The launch of SHREDDIES® The Honey One, which is categorised as non-HFSS and contains whole grain as the number one ingredient, further demonstrates our commitment to doing just that. We also know that consumers – and particularly families with children - are increasingly looking for better breakfast options that don’t compromise on taste. SHREDDIES® The Honey One offers retailers the perfect opportunity to cater to this growing demand and drive sales, as not only is it a non-HFSS product, it also tastes great and is made with real honey – one of the most popular flavours for cereal.” ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 37% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Low-sugar Whole Grain Cereals:** The increasing popularity of low-sugar whole grain cereals presents an opportunity for food manufacturers to develop new innovative products. - **Non-hfss Cereal Products:** The rise of non-HFSS (non-high in fat, salt or sugar) cereal products provides an opportunity for manufacturers to meet consumer demand for healthier breakfast options. - **Real Honey as a Cereal Ingredient:** The use of real honey as a cereal ingredient presents an opportunity for manufacturers to offer a natural and healthy alternative to traditional sweeteners. ### Where This Applies - **Food Manufacturing:** Food manufacturing companies have an opportunity to develop low-sugar, whole grain cereal products that meet the growing demand for healthier breakfast options. - **Retail:** Retailers have an opportunity to cater to the growing demand for healthier breakfast options by stocking and promoting non-HFSS cereal products, such as Shreddies The Honey One. - **Agriculture/honey Production:** The use of real honey as a cereal ingredient presents an opportunity for honey production companies to expand their market by partnering with cereal manufacturers. ## Related on Trend Hunter - [Low-Sugar Multigrain Cereals](https://www.trendhunter.com/trends/rice-krispies-multigrain-shapes.md) - [Nutritionally Minded Breakfast Cereals](https://www.trendhunter.com/trends/new-nestl-cereals.md) - [Fruit-Infused High-Fiber Cereals](https://www.trendhunter.com/trends/raisin-wheats-shredded-wheat.md) - [High-Fiber Low-Sugar Cereals](https://www.trendhunter.com/trends/cereal-range.md) - [No-Added-Sugar Breakfast Cereals](https://www.trendhunter.com/trends/holies-cereal.md) - [Limited-Edition Chocolate Cereals](https://www.trendhunter.com/trends/weetos-chocolate-honeycomb.md) - [Chocolaty Low-Sugar Cereals](https://www.trendhunter.com/trends/coco-pops-chocos.md) - [Hot Honey Breakfast Cereals](https://www.trendhunter.com/trends/crunchy-nut-hot-honey-crunchies.md) - [Nutty High-Fiber Breakfast Cereals](https://www.trendhunter.com/trends/weetabix-oatibix-flakes-nutty-crunch.md)