# No-Nonsense Cereal Campaigns 'Shreddie for Anything' Challenges Complicated Morning Routines By Laura McQuarrie | Published 2023-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shreddie-for-anything References: [fabnews.live](https://fabnews.live/nick-knowles-stars-in-mccann-londons-digital-first-campaign-for-shreddies-to-help-you-be-shreddie-for-anything/)  Health and wellness practices can quickly get more complicated than they need to be and with its newest [digital campaign](https://www.trendhunter.com/trends/kelloggs-1), Shreddies is challenging overwhelming morning routines with no-nonsense alternatives. Shreddie for Anything is the newest campaign from Sheddie and it comes from award-winning agency [McCann London](https://www.trendhunter.com/trends/brake-room). There are a series of 20-second films starring Nick Knowles and they share everything from "Breakfast Affirmations" to "Morning Mantra." In the spirit of taking action and not taking life too seriously, the campaign comes to life with lo-fi graphics and it aims to connect with busy parents and [younger consumers](https://www.trendhunter.com/trends/start-the-day-the-totinos-way) in the UK. In a humorous way, this content positions Shreddies as "the straight-up breakfast that puts strength before flakiness, solidness over sogginess, and substance over style." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 31% | Activity: 55% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Simplified Wellness Routines:** Marketers can capitalize on the trend for simple, straightforward solutions to complicated wellness practices. - **Humorous Marketing:** Marketers can use humor to connect with busy parents and younger consumers in the UK. - **Lo-fi Graphics:** Graphic designers can embrace the trend for simple, lo-fi graphics to appeal to a mass-market audience. ### Sectors Adopting This - **Cereal Industry:** Cereal manufacturers can use humorous marketing to stand out in a saturated market. - **Digital Advertising Industry:** Marketing agencies can capitalize on the trend for humorous, upbeat marketing campaigns that connect with younger consumers. - **Graphic Design Industry:** Graphic designers can use lo-fi graphics to design engaging marketing campaigns that appeal to a mass-market audience. ## Related on Trend Hunter - [Text Message Cereal Campaigns](https://www.trendhunter.com/trends/weetabix-have-you-had-yours.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Low-Sugar Whole Grain Cereals](https://www.trendhunter.com/trends/shreddies-the-honey-one.md) - [Unsightly Oatmeal Campaigns](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign.md) - [Nutritionally Minded Breakfast Cereals](https://www.trendhunter.com/trends/new-nestl-cereals.md) - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md) - [Empowering Shake Campaigns](https://www.trendhunter.com/trends/oomph-for-your-boomph.md) - [Gigantic Rooster Breakfast Campaigns](https://www.trendhunter.com/trends/kelloggs-see-you-in-the-morning.md) - [Minimal-Ingredient Cereals](https://www.trendhunter.com/trends/the-real-cereal-company.md)