# Shredded Vegan-Friendly Cheeses The Follow Your Heart Shredded Dairy-Free Cheese Products are Easy By Michael Hemsworth | Published 2021-10-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shredded-dairyfree-cheese References: [drugstorenews](https://drugstorenews.com/follow-your-heart-expands-plant-based-cheese-offerings) & [followyourheart](https://followyourheart.com)  These [Follow Your Heart](https://www.trendhunter.com/trends/supermac) shredded dairy-free cheese products are being launched by the brand to provide consumers with an easy-to-use option when looking to enhance their favorite recipes with a touch of cheese-inspired goodness. The cheese products come in two options to choose from including Cheddar and Mozzarella, which are both finely shredded and perfect for a range of recipes. The cheeses are all vegan, lactose-free, soy-free, GMO-free and preservative-free. CEO and Co-Founder Bob Goldberg commented on the new Follow Your Heart shredded dairy-free cheese products saying, "Our new finely shredded cheeses are not only rich and creamy, they have an unbelievable melt...We hope our consumers enjoy our new cheeses on their [plant-based pizzas, tacos](https://www.trendhunter.com/trends/kmc-potato-starch), salads, burgers and much more. It has always been part of our mission at Follow Your Heart to create high-quality vegan foods that enhance the lives of our consumers, and we believe these cheeses will make it easier and more accessible to make delicious plant-based foods.” ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 3% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Foods:** Innovative plant-based cheese alternatives for lactose-intolerant and vegan consumers are disrupting the dairy industry. - **Convenient Vegan Products:** The launch of Follow Your Heart shredded dairy-free cheese products is part of a larger trend towards easily accessible vegan options. - **Clean Label:** Consumers are increasingly seeking out preservative-free and GMO-free products, creating an opportunity for companies to offer clean label vegan alternatives. ### Sectors Adopting This - **Dairy Alternatives:** The dairy alternative industry is being disrupted by startups and established companies looking to capitalize on the growing demand for plant-based products. - **Plant-based Foods:** Plant-based food companies from startups to established corporations will continue to expand their product portfolios to meet the demand for vegan alternatives. - **Food Manufacturing:** Food manufacturers are adapting to the trend of veganism by investing in research and development and offering more vegan options in their product line-ups. ## Related on Trend Hunter - [Versatile Plant-Based Cheeses](https://www.trendhunter.com/trends/plantbased-cheeses.md) - [Dairy-Free Blue Cheese Crumbles](https://www.trendhunter.com/trends/dairy-free-blue-cheese.md) - [Dairy-Free Mexican Cuisine Cheeses](https://www.trendhunter.com/trends/mexican-4-cheeze-style-blend-shreds.md) - [Italian-Style Plant-Powered Cheeses](https://www.trendhunter.com/trends/italian-4-cheeze-style-blend.md) - [Cooking-Ready Vegan Cheeses](https://www.trendhunter.com/trends/vegan-cheese-products.md) - [Versatile Plant-Based Cheese Products](https://www.trendhunter.com/trends/dairyfree-cheese-range.md) - [Vegan American-Style Cheeses](https://www.trendhunter.com/trends/richs-plantbased-cheese.md) - [Mature Alt Cheeses](https://www.trendhunter.com/trends/violife-cheddarton.md) - [Spice-Packed Alt Cheeses](https://www.trendhunter.com/trends/dairyfree-cheeses.md)