# Tartan Toiletry Branding Shred Packaging Applies a Bold Look to Shaving Products By Amelia Roblin | Published 2011-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shred-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/07/shred-student-work.html) The designer of Shred packaging had the teenage male demographic targeted in her graphic concept, though Ani Bijoyan seems to have developed a brand identity that would appeal to a man of any age. The sealed pouches and bottles that make up this collection of masculine cosmetics seeks to achieve a contemporary look through the use of a classic pattern. Despite the varying gradients of green that cover each piece, they can be broken down quite simply into a network of squares. The checkered aesthetic is reminiscent of the timeless textile motif, which incidentally remains to be a very popular design in men's fashion. Razors, disposable blades, shaving cream and aftershave are contained within Shred packaging, modernized by round yellow icons which visually brand each parcel. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 53% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Bold Toiletry Packaging:** Opportunity for disruptive innovation in creating bold and visually striking packaging designs for toiletry products. - **Contemporary Masculine Aesthetics:** Opportunity for disruptive innovation in developing modern and stylish aesthetics for men's personal care products. - **Incorporating Classic Patterns:** Opportunity for disruptive innovation in utilizing timeless patterns, such as checkered motifs, in product branding and packaging. ### Sectors Adopting This - **Personal Care Products:** Opportunity for disruptive innovation in the personal care industry by creating visually appealing and modern packaging for shaving products. - **Men's Fashion:** Opportunity for disruptive innovation in the men's fashion industry through the integration of classic patterns and motifs into clothing designs. - **Cosmetics and Grooming:** Opportunity for disruptive innovation in the cosmetics and grooming industry by reimagining the packaging and branding of men's personal care products. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md)