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# Brazilian Jiu-Jitsu-Themed Apparel
PORTER and SHOYOROLL Launches a Small Set of Apparel

By Amy Duong | Published 2021-06-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/shoyoroll
References: [hypebeast](https://hypebeast.com/2021/5/shoyoroll-porter-gallery-jiu-jitsu-gi-release)

[PORTER](https://www.trendhunter.com/trends/comme-des-garons-and-porter) works in collaboration with SHOYOROLL on a new collection of apparel that is themed around Brazilian Jiu-Jitsu. It is comprised of gis and carrying accessories in small and large sizes for functional variety. The gis is detailed in a color palette that is true to PORTER -- orange and black are the dominating hues.

Co-branding accents can be seen on the arms along with the large [Yoshida & Co.](https://www.trendhunter.com/trends/porter-tanker) patch at the back. The accessories include the Logo-Patch Velcro wallet, the Small Boston [Bag](https://www.trendhunter.com/trends/filament-collection), and the Helmet bag. All of these are made from a blend of SHOYOROLL's pearl-weave cotton and the TANKER nylon material by PORTER. The sporty capsule is set to launch officially later this weekend.

Image Credit: SHOYOROLL, Yoshida & Co.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 63% | Activity: 29% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Brazilian Jiu-jitsu-themed Apparel:** Opportunity: Create unique clothing collections that cater to niche athletic communities.
- **Co-branding Collaborations:** Opportunity: Increase awareness and reach of both brands through cross-sector partnerships.
- **Functional Variety:** Opportunity: Develop products that serve multiple purposes and meet the demands of consumers seeking practicality.

### Where This Applies

- **Athletic Apparel:** Opportunity: Expand and diversify product lines to create products that are tailored to niche athletic communities.
- **Fashion:** Opportunity: Tap into viral trends and create collaborative collections to extend product reach and catch the attention of potential customers.
- **Accessories and Luggage:** Opportunity: Create practical, multi-functional items that match contemporary trends and demands for versatility.

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