# Standalone Streaming Services Showtime Launches Over-the-Top Service with Existing Branding By Meghan Young | Published 2015-06-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/showtime References: [techcrunch](http://techcrunch.com/2015/06/03/showtime-debuts-a-standalone-streaming-service-aimed-at-cord-cutters/?ncid=rss) & [sho](http://www.sho.com/) Television networks such as HBO, [Bell Media](https://www.trendhunter.com/trends/tsn-on-roku) and more have introduced their own standalone streaming services through new branding, yet [Showtime](https://www.trendhunter.com/trends/youtube-3) has decided to forego such theatrics to focus on what really matters: The content and cost. By embracing its existing brand for the new over-the-top service, Showtime maintains familiarity for consumers on various levels. Beyond that, Showtime hopes to entice new subscribers through competitive pricing -- $11 versus HBO NOW's $15 -- as well as coinciding its launch with the premiere of two of its more popular shows, “Ray Donovan” and “Masters of Sex." Partnering up with [Apple](https://www.trendhunter.com/trends/comcast-xfinity) to work exclusively with their devices, Showtime will attract young cord cutters in an effort to stay relevant. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Over-the-top Services:** Companies are launching their own standalone streaming services to provide consumers with an all-in-one experience that caters to their preferences. - **Competitive Pricing:** Streaming platforms are offering competitive pricing in order to attract consumers who are looking for affordable entertainment options. - **Branding Integration:** Standalone streaming services are integrating their existing brand into their new product offerings, aiming to leverage their brand recognition to attract consumers. ### Where This Applies - **Television and Entertainment:** Television and entertainment companies are competing to offer consumers affordable, accessible, and personalized viewing experiences through the use of standalone streaming services. - **Technology and Devices:** Technology and device providers are partnering with standalone streaming services to provide consumers with an optimized streaming experience on their platforms. - **Marketing and Advertising:** Marketing and advertising companies are collaborating with standalone streaming services to develop innovative strategies to attract new subscribers and retain existing ones. ## Related on Trend Hunter - [Low-Cost Streaming Services](https://www.trendhunter.com/trends/roku-howdy.md) - [Sports-Only Streaming Services](https://www.trendhunter.com/trends/mysports-directv.md) - [Multi-Service Streaming Apps](https://www.trendhunter.com/trends/youtube-3.md) - [Cable Subscription Streaming Updates](https://www.trendhunter.com/trends/comcast-xfinity.md) - [QSR-Branded Streaming Services](https://www.trendhunter.com/trends/streaming-service-1.md) - [Affordable Streaming Bundles](https://www.trendhunter.com/trends/comcast-2.md) - [Streaming Shopping Channels](https://www.trendhunter.com/trends/qvc-and-hsn-on-philo.md) - [Branded Smart TVs](https://www.trendhunter.com/trends/xumo.md) - [New Streaming Service Formats](https://www.trendhunter.com/trends/streaming-services1.md)