# Couture Prop Shops SHOWstudio Lets You Buy Items From Runways & Editorial Shoots By Marissa Brassfield | Published 2009-07-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/showstudio References: [thefashionisto](http://thefashionisto.com/blog/2009/07/introducing-the-showstudio-shop/) & [shop.showstudio](http://shop.showstudio.com/) If you follow fashion and fashion photography, you'll instantly recognize these items from SHOWstudio. This [online shop opened its virtual doors](https://www.trendhunter.com/trends/museuminspired-highfashion) just last week, and offers an exquisite array of genuine props used on [catwalks and in editorial shoots](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk). Each of the items in SHOWstudio's stock contains a description that tells the viewer where the item originally appeared. For example, the Shona Heath Eyeballs pictured in the first image were created especially for a December 2008 [British Vogue](https://www.trendhunter.com/trends/clean-range-pro-lineup) editorial, which was shot by Tim Walker, and the set of six will set you back about £3,000. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 82% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Fashion Prop Marketplace:** Opportunity to create an online marketplace specifically for fashion industry props used in catwalks and editorial shoots. - **Authenticity in Fashion:** Increasing demand for genuine props used in fashion shows and editorial shoots, creating opportunities for prop authentication services. - **Reuse in Fashion Industry:** Growing trend of repurposing and reselling fashion props to reduce waste and promote sustainability. ### Who This Affects Most - **E-commerce:** E-commerce platforms could cater specifically to the niche market of fashion industry props. - **Fashion Photography:** Fashion photographers and studios could offer prop authentication services to validate the origins of props used in shoots. - **Sustainable Fashion:** Sustainable fashion brands could explore the opportunity of repurposing and selling used props to reduce their environmental impact. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Gilded Retail Exhibitions](https://www.trendhunter.com/trends/through-the-keyhole.md) - [AI-Powered Shopping Experiences](https://www.trendhunter.com/trends/moodboardinspired-shopping.md) - [Instant Product Photography](https://www.trendhunter.com/trends/shots-maker.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Sculptural Home Goods](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-2.md)