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# Luminously Patterned Showrooms
This Showroom Tool Offers a Diverse Array of Beautiful Designs

By Mishal Omar | Published 2016-08-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/showroom
References: [retaildesignblog.net](http://retaildesignblog.net/2016/08/19/philips-luminous-patterns-showroom/) & [lighting.philips](http://www.lighting.philips.com/main/systems/packaged-offerings/retail-and-hospitality/luminous-patterns)

'[Philips](https://www.trendhunter.com/trends/philips-hue-spatialaware) Luminous Patterns' creates unique visual displays for showrooms, hotels and restaurants.

The system has been touted as an excellent tool for [architects and designers](https://www.trendhunter.com/trends/luminaire-authentik) who would like to experiment with light, patterns and movement. The system works to create a variety of different patterns at the designer's discretion that can add a unique design display to any room. The lighting system would be particularly useful for showrooms as it could capture the attention of customers in a way that traditional displays are not often able to.

This [patterned lighting system](https://www.trendhunter.com/trends/pyl-lighting) gives designers the chance to express their creativity through technology and to improve spaces in a way that can induce curiosity, comfort or awe.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 80% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Patterned Lighting:** The patterned lighting system allows designers to incorporate unique and visually appealing displays in showrooms, hotels, and restaurants.
- **Experimental Design:** Architects and designers can use the system to explore and experiment with light, patterns, and movement, opening up opportunities for innovative and unconventional designs.
- **Enhanced Customer Engagement:** The system's ability to capture attention through unique design displays makes it particularly valuable for showrooms, potentially improving the customer experience and increasing sales.

### Sectors Adopting This

- **Interior Design:** Patterned lighting offers new possibilities for interior designers to create visually stunning and immersive spaces.
- **Architecture:** Architects can incorporate the patterned lighting system into their designs to add a dynamic and captivating element to various types of structures.
- **Retail:** Retailers can leverage the patterned lighting system to create engaging and memorable showroom displays that attract customers and enhance the overall shopping experience.

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