# Branded ASMR Tutorials LYNX's Shower & Shave Series Offers an Informative, Sensory Journey By Laura McQuarrie | Published 2019-02-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/shower-shave References: [wersm](https://wersm.com/caught-in-the-cross-hairs-lynx-pounces-on-asmr-trend/) & [lynxformen](https://www.lynxformen.com/) For the promotion of its '2 in 1 Shower & Shave' foam, [LYNX](https://www.trendhunter.com/trends/lola-mullenlowe) put together a series of shaving tutorials to prove that its product is "as smooth as it sounds." The Shower & Shave ASMR Tutorials presented by LYNX take unfold over the course of a few minutes, with videos devoted to sharing shaving tips for 'The Chest,' 'The Legs' and 'The Balls.' For years, a community of content creators on [YouTube](https://www.trendhunter.com/trends/whaxe-pack) have been creating [ASMR (autonomous sensory meridian response)](https://www.trendhunter.com/trends/dubai-airport-popup) videos that offer a "brain massage" by sharing soothing sounds and relaxing whispers. Within the last few years, brands have begun to pick up on this phenomenon—so much so that an ASMR-themed video was among one of the Super Bowl commercials this year. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 28% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Asmr-based Advertising:** Creating ASMR-inspired content to promote products or services and engage consumers with sensory experiences. - **Product-specific Tutorials:** Developing informative and engaging tutorials focused on showcasing the features and benefits of specific products. - **Brand Collaboration with Content Creators:** Partnering with ASMR content creators or influencers to develop unique and branded ASMR content that resonates with target audiences. ### Who This Affects Most - **Personal Care:** Exploring ASMR-inspired campaigns and tutorials to promote personal care products, creating immersive and relaxing experiences for consumers. - **Advertising and Marketing:** Incorporating ASMR techniques into advertising strategies to enhance brand messaging and create unique sensory experiences for consumers. - **Content Creation and Social Media:** Leveraging ASMR as a content format to attract and engage audiences on platforms like YouTube, Instagram, and TikTok, leading to increased brand visibility and customer loyalty. ## Related on Trend Hunter - [Ice Cream-Branded ASMR Studios](https://www.trendhunter.com/trends/asmr-studio.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Male Grooming Artist Collaborations](https://www.trendhunter.com/trends/whaxe-pack.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Male Fragrance Expansions](https://www.trendhunter.com/trends/lynx-fine-fragrance.md) - [Gen Z Grooming Products](https://www.trendhunter.com/trends/lynx-sunset-fresh.md) - [Multi-Sensory Shaving Kits](https://www.trendhunter.com/trends/5-senses-shave-kit.md) - [Immersive Multi-Sensory Fragrances](https://www.trendhunter.com/trends/asmr-fragrances.md)