# Dessert-Inspired Shower Jellies Glazeish Embraces Whimsical Packaging with Its Birthday Cake Jelly By Kalin Ned | Published 2022-08-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shower-jelly References: [glazeish](https://glazeish.com/collections/new-shower-jellies/products/birthday-cake-shower-jelly) The Birthday Cake [Shower](https://www.trendhunter.com/trends/dubai-chocolate-shower-gel) Jelly by Glaze-ish is sure to capture the attention of consumers. The product is offered in whimsical, pink packaging with a colorful sprinkle pattern on the label. Of course, the branding of this package works in tandem with the theme of this product—Birthday Cake. Glaze-ish claims that it takes "one whiff of this Shower Jelly, and you'll fall in love." The scent, as well as the texture of the product effortlessly connect to the branding aesthetic, The formula features "lots of buttery, creamy, and vanilla notes topped with sweet rainbow sprinkles." The Birthday Cake Shower Jelly, like all Glaze-ish products, is handmade. The offering is one of three [dessert-inspired Shower Jellies](https://www.trendhunter.com/trends/lavender-glow), the other two being Strawberry Cake and Peach Cobbler. Image Credit: Glaze-ish ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 83% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Packaging:** Opportunities exist to create fun and playful designs that complement themed products and appeal to consumers' sense of humor. - **Handmade Bath and Body Products:** Small-batch, handcrafted products offer differentiation and customization opportunities for brands. - **Dessert-inspired Scents:** Opportunities exist to create bath and body products inspired by popular desserts to create sensory experiences that appeal to consumers. ### Sectors Adopting This - **Bath and Body:** Brands can leverage customizable and artisanal offerings to stand out in a saturated market and offer a unique product experience to consumers. - **Food and Beverage:** There are opportunities for food and beverage brands to partner with bath and body companies to create product collaborations that leverage recognizable and beloved flavors from their offerings. - **Packaging:** Packaging companies can create opportunities to work with brands to design memorable packaging that complements product offerings and sets them apart on store shelves. ## Related on Trend Hunter - [Cake-Scented Shower Foams](https://www.trendhunter.com/trends/shower-foam.md) - [Dessert-Inspired Shower Sets](https://www.trendhunter.com/trends/allkinds-froyo-collection.md) - [Monstrous Shower Jellies](https://www.trendhunter.com/trends/lush-shower-jellies.md) - [Sensorial Lamington Body Washes](https://www.trendhunter.com/trends/sundae-x-messina.md) - [Romantic Shower Foams](https://www.trendhunter.com/trends/marshmallow-whipped-shower-foam.md) - [Sensorial Lip Jellies](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam.md) - [Next-Gen Gelatin Desserts](https://www.trendhunter.com/trends/gelee.md) - [Cake Fragrance Collections](https://www.trendhunter.com/trends/bath-body-works-x-milk-bar.md) - [Valentine’s Day Shower Products](https://www.trendhunter.com/trends/strawberry-heart.md)