# Tarantula-Inspired Shower Jellies Lush's Tarantula Shower Jelly is Eerily Soft and Fragrant By Kalin Ned | Published 2022-09-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shower-jellies1 References: [lush](https://www.lush.ca/en/bath-shower/tarantula/9999961456.html) Shower jellies have carved their way into the personal care category, delighting consumers with their texture and jiggly feel. [Lush](https://www.trendhunter.com/trends/scan-me-for-scares) offers a few shower jellies as part of its range and the brand makes them with "a seriously softening seaweed gel base." For Halloween, Lush has launched a [spooky-themed shower jelly](https://www.trendhunter.com/trends/monster-mashup) that smells like cherry amaretto jam. Shaped like a tarantula, the offering will cleanse and hydrate the skin while keeping one in a festive mood. The vegan and self-preserving formula contains activated charcoal, carrageenan extract, and davana oil. Lush adds a playful experiential dimension to this product, as well. When users hold the tarantula-shaped shower jellies under light, they will see rainbow glitter "sparkling through its dark limbs." Image Credit: Lush ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 76% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Shower Jellies:** The trend of shower jellies with unique shapes and fragrances is growing, creating an opportunity for personal care brands to offer playful and experiential products. - **Spooky-themed Products:** The trend of offering Halloween-themed products can provide a disruptive innovation opportunity for brands to create seasonal products that capture consumers’ attention and enthusiasm. - **Activated Charcoal:** The trend of incorporating activated charcoal as a skincare ingredient can provide a disruptive innovation opportunity for personal care brands to offer customers products that offer detoxification benefits. ### Industries Being Reshaped - **Personal Care:** The personal care industry can capitalize on the trend of shower jellies with unique shapes and fragrances to introduce playful and experiential products that capture customers’ attention. - **Seasonal Products:** The trend of offering Halloween-themed products can provide a disruptive innovation opportunity for brands in the seasonal products industry to offer limited-time products that cater to consumers’ enthusiasm for holidays. - **Skin Care:** The trend of incorporating activated charcoal into skincare products can provide a disruptive innovation opportunity for companies in the skin care industry to offer customers products that promise detoxification and cleansing benefits. ## Related on Trend Hunter - [Monstrous Shower Jellies](https://www.trendhunter.com/trends/lush-shower-jellies.md) - [Blood-Red Shower Gels](https://www.trendhunter.com/trends/scan-me-for-scares.md) - [Frightful Bodycare Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice-x-lush.md) - [Valentine’s Day Shower Products](https://www.trendhunter.com/trends/strawberry-heart.md) - [Gummy Facial Washes](https://www.trendhunter.com/trends/facial-gummy.md) - [Jammy Body Washes](https://www.trendhunter.com/trends/paddington-x-lush.md) - [Halloween-Themed Self-Care Collections](https://www.trendhunter.com/trends/lushs-2025-halloween-collection.md) - [Halloween-Themed Care Sets](https://www.trendhunter.com/trends/bewitched-gift-set.md) - [Color-Changing Shower Gels](https://www.trendhunter.com/trends/color-changing-shower-gel.md)