# Egg-Like Shower Jellies Lush Cosmetics' Sunnyside Up Looks & Wobbles Like a Real Egg By Laura McQuarrie | Published 2020-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shower-jellies References: [bustle](https://www.bustle.com/p/lushs-spring-2020-launches-will-have-you-craving-avocado-toast-21801027) As part of its spring 2020 lineup, [Lush Cosmetics](https://www.trendhunter.com/trends/color-changing-shower-gel) is introducing plenty of new [shower jellies](https://www.trendhunter.com/trends/lavender-glow), including the egg-like Sunnyside Up. The shower jelly is designed to get wet in the shower so that it can not just cleanse the skin but also share the refreshing, toning and brightening properties of its ingredients. The glycerine-based product is packed with uplifting ingredients like Brazilian orange oil and a fresh infusion of pineapple. Like many other products from Lush, this one is made with only self-preserving ingredients. Although the body care product takes inspiration from the qualities of an egg, Sunnyside Up boasts a vegan-friendly formula that's powered by plant-based ingredients. Image Credit: Lush Cosmetics ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 68% | Activity: 60% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Plant-based Body Care:** Lush Cosmetics' Sunnyside Up shower jelly uses plant-based ingredients which is a trend in body care. - **Self-preserving Products:** The use of self-preserving ingredients in Lush Cosmetics' Sunnyside Up shower jelly is a trend in the beauty industry. - **Novelty Products:** The egg-like design of Lush Cosmetics' Sunnyside Up shower jelly reflects a trend in the market for unique and playful beauty products. ### Industries Being Reshaped - **Beauty Industry:** Lush Cosmetics' Sunnyside Up shower jelly is an example of a trend in the beauty industry towards more natural and environmentally-friendly products. - **Vegan Industry:** Lush Cosmetics' Sunnyside Up shower jelly is an example of a trend in the vegan industry towards plant-based alternatives to traditional beauty products. - **Glycerine Industry:** The use of glycerine in products like Lush Cosmetics' Sunnyside Up shower jelly is a trend in the glycerine industry as consumers demand more natural and sustainable products. ## Related on Trend Hunter - [Monstrous Shower Jellies](https://www.trendhunter.com/trends/lush-shower-jellies.md) - [Gummy Facial Washes](https://www.trendhunter.com/trends/facial-gummy.md) - [Jammy Body Washes](https://www.trendhunter.com/trends/paddington-x-lush.md) - [Valentine’s Day Shower Products](https://www.trendhunter.com/trends/strawberry-heart.md) - [Color-Changing Shower Gels](https://www.trendhunter.com/trends/color-changing-shower-gel.md) - [Playful Bath Products](https://www.trendhunter.com/trends/lush-x-shaun-the-sheep.md) - [Blood-Red Shower Gels](https://www.trendhunter.com/trends/scan-me-for-scares.md) - [Fun Candy-Free Easter Soaps](https://www.trendhunter.com/trends/easter-soap.md) - [Cartoon-Inspired Body Care](https://www.trendhunter.com/trends/lush-1.md)