# Summer Solid Shower Products Lush Launches Its Packaging-Free Shampoo Bars & Shower Gummies By Adam Harrie | Written with AI assistance | Published 2026-08-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/shower-gummies References: [packagingeurope](https://packagingeurope.com/news/lush-sells-solid-shower-products-and-removes-unnecessary-packaging/14540.article) & [lush](https://www.lush.com/ca/en_ca/p/warming-shower-gummy)  Lush launched a seasonal lineup of packaging-free shower products, introducing shampoo bars, solid shower gels and limited-edition shower gummies designed to reduce unnecessary packaging waste. The collection includes three shampoo bars, four solid shower gels and five shower gummies, with the products positioned for summer travel, [festivals](https://www.trendhunter.com/trends/lush-x-download-festival-kit) and other occasions where compact formats are useful. The solid products are designed to be sold without conventional packaging and use formulations that remain stable without the water content found in many bottled cosmetics. Lush says each shampoo bar can provide around 50 washes on average and is equivalent to three 250g bottles, while the lighter format can also reduce transport requirements. For consumers, the range offers a lower-waste alternative to bottled personal care while providing compact options for travel. The launch reinforces Lush’s long-running focus on package-free beauty and reducing plastic use across its product portfolio. Image Credit: Lush ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 84% | Activity: 54% | Freshness: 90% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Packaging-free Beauty:** Solid personal care formats expand low-waste routines by replacing disposable bottles with compact, shelf-stable products that support plastic reduction. - **Waterless Personal Care:** Concentrated formulations create room for lighter logistics, longer-lasting products and differentiated sustainability claims in everyday hygiene categories. - **Travel-ready Toiletries:** Portable shower and haircare products are reshaping convenience for festivals, vacations and carry-on use while reducing liquid restrictions and spill concerns. ### Industries Being Reshaped - **Personal Care:** Beauty and hygiene brands can use solid formats to reframe product value around durability, reduced waste and everyday convenience. - **Sustainable Packaging:** The move away from conventional containers signals growth potential for package-free merchandising, refill systems and material-saving retail models. - **Travel Retail:** Compact, non-liquid toiletries offer retailers a practical category for consumers seeking lightweight, mess-free and sustainability-led travel essentials. ## Related on Trend Hunter - [Versatile Salon-Quality Haircare Bars](https://www.trendhunter.com/trends/shampoo-and-conditioner-bars.md) - [Package-Free Braille Soaps](https://www.trendhunter.com/trends/access-all-areas.md) - [Sensorial Summerween Bodycare](https://www.trendhunter.com/trends/lush-cosmetics-halloween-collection.md) - [Bubbly Body Wash Lines](https://www.trendhunter.com/trends/lux.md) - [Gummy Facial Washes](https://www.trendhunter.com/trends/facial-gummy.md) - [Spa-Style Bath Collections](https://www.trendhunter.com/trends/lush-spa-collection.md) - [Ocean-Inspired Hotel Bathroom Lines](https://www.trendhunter.com/trends/groupe-gm-and-algotherm.md) - [Mashup Halloween Bath Products](https://www.trendhunter.com/trends/monster-mashup.md) - [Scentless Personal Care Capsules](https://www.trendhunter.com/trends/bio-d.md)