# Boxed Shower Gels Bulldog's Five-Liter Shower Gel Refill Box Reduces Plastic Waste By Laura McQuarrie | Published 2018-07-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/shower-gel-refill References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Bulldog_cuts_packaging_waste_by_85_with_new_refillable_shower_gel_pack/145255) & [bulldogskincare](https://www.bulldogskincare.com/) There are countless [shower gel refill products](https://www.trendhunter.com/trends/bob-refillable-body-wash) that come in the form of standing pouches, but UK-based male grooming brand Bulldog is making an effort to [reduce plastic waste](https://www.trendhunter.com/trends/fenty-skin-butta-drop-hydrating-body-milk-refill) with its new five-liter shower gel refill box. The large box made from cardboard is set to launch later this summer, introducing a packaging solution that can hold the equivalent of 25 shower gel bottles. Due to the box's sturdy construction and pour spout, its easy refill a previously purchased package or a container of one's choosing when the time comes. Bulldog is committed to reducing its environmental footprint in a number of ways. The brand has adopted plastic packaging derived from sugarcane and recently introduced a [reusable shaving razor](https://www.trendhunter.com/trends/refillable-deodorant-packs) with a bamboo handle. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 61% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plastic Waste Reduction:** The trend of reducing plastic waste motivates innovative packaging solutions like Bulldog's five-liter shower gel refill box. - **Refillable Packaging:** The demand for refillable packaging creates opportunities for companies like Bulldog to introduce convenient and eco-friendly shower gel refill boxes. - **Sustainable Materials:** The adoption of sustainable materials like cardboard and sugarcane-based plastic in packaging contributes to reducing environmental impact. ### Who This Affects Most - **Male Grooming:** The male grooming industry can explore innovative ways to reduce plastic waste and offer eco-friendly packaging solutions. - **Packaging:** The packaging industry can tap into the trend of refillable packaging by creating design solutions that encourage reuse and minimize waste. - **Sustainable Product Manufacturing:** The sustainable product manufacturing industry can expand by adopting materials like bamboo and sugarcane-based plastic to create eco-friendly products. ## Related on Trend Hunter - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Biodegradable Scent-Free Refills](https://www.trendhunter.com/trends/complete-athome-refill-station.md) - [Refillable Body Wash Products](https://www.trendhunter.com/trends/hard-body-wash.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Single-Use Toiletry Replacements](https://www.trendhunter.com/trends/bulk-hotel-dispenser.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Refillable Skincare-Inspired Antiperspirants](https://www.trendhunter.com/trends/refillable-antiperspirants.md) - [Personal Care Refill Solutions](https://www.trendhunter.com/trends/zero-1.md)