# Alcoholic Showers The ShaKoozie is a Shower Beer Koozie By Philip Novara | Published 2012-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shower-beer References: [shakoozie](http://www.shakoozie.com) The ShaKoozie is one bizarre innovation. Whether its a night on the town or winding down a long work day, something about hot steamy showers and [ice cold beers](https://www.trendhunter.com/trends/puffin-drinkware) just works. The ShaKoozie keeps your beer chilly while safeguarding it from soap and water. It’s a two piece system made of a [Velcro](https://www.trendhunter.com/trends/sun-home-infrared-sauna-blanket) [Koozie](https://www.trendhunter.com/trends/koozie) and Velcro Launch Pad. As stated on their website, “ShaKoozie makes your shower just a little more party.” This would make a perfect gift for the beer-guzzling friend in your life or a gag gift for a girly drink-loving lady in your life. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 47% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **In-shower Accessories:** An opportunity for companies to create innovative products that enhance the shower experience, such as the ShaKoozie for holding cold drinks. - **Multi-purpose Koozies:** A potential market for koozie manufacturers to expand their product offerings by creating koozies designed for specific activities, like the ShaKoozie for showering. - **Hybrid Drinking Gadgets:** A space for entrepreneurs to develop unique drinking gadgets that combine different activities, like the ShaKoozie for combining showering and drinking. ### Industries Being Reshaped - **Beverage Accessories:** Manufacturers of beverage accessories can explore opportunities to create new products that meet specific drinking needs, such as the ShaKoozie for in-shower use. - **Gifts and Novelties:** Companies in the gifts and novelties industry can tap into the market for quirky and unique products by offering items like the ShaKoozie as novelty gifts. - **Bathroom Products:** Companies in the bathroom products industry have the potential to innovate by developing accessories that enhance the shower experience, such as the ShaKoozie for in-shower beverages. ## Related on Trend Hunter - [Floating Cup Holders](https://www.trendhunter.com/trends/koozie.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Ice-Filled Shower Heads](https://www.trendhunter.com/trends/glacial-shower-shower-head.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Accessible Shower Designs](https://www.trendhunter.com/trends/accessible-showers.md) - [Call-Enabled Shower Speakers](https://www.trendhunter.com/trends/taito-shower-mixer.md) - [Shakeable Ready-to-Drink Cocktails](https://www.trendhunter.com/trends/shakr-cocktails.md) - [Beer Can Face Rollers](https://www.trendhunter.com/trends/chill-face-roller.md)