# Hockey Rivalry Burger Menus McDonald’s Canada Teamed Up with Hockey Legends on Its Showdown Menu By Katherine Pendrill | Published 2025-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/showdown-menu References: [canadaeats](https://canadaeats.ca/mcdonalds-canada-debuts-new-showdown-menu/#more-4212) & [mcdonalds](https://www.mcdonalds.com/ca/en-ca/newsroom/article/McDonald-s-Canada-Teams-Up-with-Auston-Matthews-and-Connor-McDavid-for-an-Epic-Showdown.html)  Hockey season is in full swing and [McDonald’s Canada](https://www.trendhunter.com/trends/big-arch) is getting in on the action by teaming up with MHL stars (and rivals) Auston Matthews and Connor McDavid for its new Showdown Menu. The new Showdown ad campaign pits [Toronto Maple Leafs](https://www.trendhunter.com/trends/qsr-deal) captain Auston Matthews against Edmonton Oilers captain Connor McDavid as a a showdown between the Big Mac and Quarter Pounder sandwiches. There's even a special made-for-Quebec version of the ad that sees former [Montreal Canadiens](https://www.trendhunter.com/trends/montreal-canadiens) defenceman P. K. Subban cheering on from the sidelines. As for the Showdown Menu, fans can choose from hockey-inspired offerings like the Big Mac-David (Double Big Mac), which features a whopping four beef patties, and the Smoky Quarter Papi (Smoky BBQ Quarter Pounder) made with savory BBQ sauce. The new Showdown Menu is available now for a limited time. Image Credit: McDonald’s Canada ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 97% | Activity: 97% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Athlete-branded Collaborations:** Leveraging the star power of athletes in branding campaigns can create unique and engaging consumer experiences that blend sports with everyday products. - **Region-specific Marketing:** Tailoring advertisements to resonate with regional loyalties enhances consumer connection and broadens market appeal by acknowledging local preferences and rivalries. - **Limited-time Menus:** Introducing exclusive menus for a limited period can drive urgency and increase foot traffic as consumers rush to experience new and unique offerings. ### Where This Applies - **Fast Food:** The fast-food industry can capitalize on cultural moments, such as sports seasons, to introduce temporary menu items that generate buzz and drive sales. - **Sports Marketing:** Strategically partnering with sports icons allows industries to tap into devoted fanbases, enhancing brand loyalty and engagement through shared passions. - **Advertising:** Innovative ad campaigns that feature notable personalities can enhance brand visibility and differentiate products in competitive markets through storytelling. ## Related on Trend Hunter - [Game Day QSR Deals](https://www.trendhunter.com/trends/qsr-deal.md) - [Game Day Burger Deals](https://www.trendhunter.com/trends/2-burgers.md) - [Chipotle BBQ Sandwiches](https://www.trendhunter.com/trends/mcdonalds-3.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Big Appetite-Satisfying Burgers](https://www.trendhunter.com/trends/big-arch.md) - [Curated Global QSR Menus](https://www.trendhunter.com/trends/international-heist-menu.md) - [Remixed QSR Meal Menus](https://www.trendhunter.com/trends/mcdonalds-remix-menu.md) - [Combat-Themed QSR Burger Menus](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers.md) - [Branded Hockey Card Sets](https://www.trendhunter.com/trends/greatest-duos-trading-card-set.md)