# Cleansing Shower Powders Lush Cosmetics' 'Showder' is Made with a Baking Soda Base By Laura McQuarrie | Published 2017-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/showder References: [treehugger](http://www.treehugger.com/slideshows/organic-beauty/lush-and-zero-waste-beauty-routine/page/9/) & [uk.lush](https://uk.lush.com/products/candy-floss) 'Candy Floss' and 'Lemon Sherbet' are the names of two cleansing 'Showder' products from [Lush Cosmetics](https://www.trendhunter.com/trends/color-changing-shower-gel) UK. As the hybrid name suggests, these products are [shower powders](https://www.trendhunter.com/trends/watery-sulfur-pore-cleansing-powder) that are made with a base of baking soda. Other unique ingredients in the products include calamine powder, granulated sugar and aromatic essential oils. In the same way that baking soda is packaged, these products are sold in recyclable cardboard boxes that feature spouts on the side. To use the products, one need only shake a small amount of the powder into the hand and wet it to form an [exfoliating paste](https://www.trendhunter.com/trends/affogato-lorange-buffing-bar). As an alternative to solid bar soaps, consumers are turning to travel-friendly soap shavings, powders and sheets for convenient single-use cleansing. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Shower Powders:** The increasing popularity of shower powders as an alternative to traditional bar soaps presents an opportunity for brands to create innovative powder-based cleansing products. - **Recyclable Packaging:** The use of recyclable cardboard boxes with spouts for shower powder packaging opens up possibilities for sustainable and eco-friendly packaging solutions in the cosmetics industry. - **Convenient Single-use Cleansing:** The demand for travel-friendly soap shavings, powders, and sheets indicates a need for compact and portable cleansing options, presenting a market opportunity for brands to develop convenient single-use cleansing products. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can leverage the trend of shower powders and innovative packaging solutions to develop eco-friendly and travel-friendly cleansing products. - **Packaging:** The packaging industry has an opportunity to create sustainable and recyclable packaging solutions for shower powders and other cosmetics products. - **Travel and Hospitality:** The travel and hospitality industry can cater to the demand for convenient single-use cleansing options by offering shower powders and other travel-friendly cleansing products to enhance the travel experience. ## Related on Trend Hunter - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Exfoliating Shower Foams](https://www.trendhunter.com/trends/exfoliating-body-washes.md) - [Cake-Scented Shower Foams](https://www.trendhunter.com/trends/shower-foam.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Powder-to-Foam Cleansers](https://www.trendhunter.com/trends/enzyme-cleansing-powder.md) - [Calming Shower Steamers](https://www.trendhunter.com/trends/parrotfish.md) - [Body Powder Bundles](https://www.trendhunter.com/trends/dust-duo.md)