# Self-Expression Docu-Series e.l.f. Beauty's Show Your(s)e.l.f Shares Stories of Bold Disruptors By Laura McQuarrie | Published 2024-06-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/show-yourself References: [businesswire](https://www.businesswire.com/news/home/20240603651525/en) & [youtube](https://www.youtube.com/@elfcosmetics/videos)  At the upcoming [Tribeca](https://www.trendhunter.com/trends/meadow-lane-store) Festival, e.l.f. Beauty will debut the newest episode of Show Your(s)e.l.f., its documentary series focused on self-expression. e.l.f. will be the first beauty brand to participate in the Tribeca Festival in over 10 years, and its Show Your(s)e.l.f.'s short film with Chella Man is competing in Tribeca X Content Creator/Influencer, Social Impact, and Environmental Impact awards. This installment of the docu-series depicts Chella Man's journey as a deaf genderqueer artist, and refusal to fit into any stereotype. In other episodes, e.l.f.'s docu-series also shares the stories of disruptors like Anastasia Pagonis, who began competitive swimming as she became blind at age 14 and advocates for mental-health initiatives; activist and astronaut Amanda Nguyen, who will be the first Vietnamese woman in space in the fall; and Viktoria Modesta, a bionic pop artist and post-disability community innovator. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 19% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What Makes This Trend Stand Out - **Self-expression Docu-series:** Documentaries focusing on unique personal journeys provide a platform for individuals who defy societal norms, tapping into diverse audiences. - **Inclusive Beauty Brands:** Beauty companies embracing inclusive storytelling can create deeper connections with underrepresented communities and showcase social responsibility. - **Content Creator Collaborations:** Collaborations with influential content creators can amplify brand messages and reach niche markets through authentic storytelling. ### Sectors Adopting This - **Beauty and Personal Care:** The intersection of beauty and narrative-driven content opens new avenues for engagement and differentiation in a crowded market. - **Entertainment and Media:** Media companies focused on producing inclusive and empowering content can leverage unique stories to attract a wider audience. - **Social Impact:** Creating content that highlights social impact and individual resilience can foster connections with socially conscious consumers. ## Related on Trend Hunter - [Beauty-Branded Film Series](https://www.trendhunter.com/trends/art-basel-miami-beach.md) - [Inclusive Beauty Campaigns](https://www.trendhunter.com/trends/judge-beauty.md) - [Accessibility Beauty Bundles](https://www.trendhunter.com/trends/beauty-for-every-eye.md) - [Fan-Fueled Skincare Campaigns](https://www.trendhunter.com/trends/peculiar-behavior.md) - [Sports-Fan-Inspired Beauty Campaigns](https://www.trendhunter.com/trends/eyes-lips-face-fandom.md) - [Soccer Athlete-Starring Beauty Campaigns](https://www.trendhunter.com/trends/jess-carter.md) - [Telenovela-Inspired Makeup Campaigns](https://www.trendhunter.com/trends/descubre-elfecto-campaign.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md) - [Crime-Inspired Beauty Mockumentaries](https://www.trendhunter.com/trends/vanity-vandals.md)