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# Sweetly Surreal Illustrations
Alessandro Gottordo's Work Will Make You Want to Twist and SHOUT

By Vasiliki Marapas | Published 2014-10-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/shout
References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/shout-book-hundreds-quietly-powerful-illustrations) & [alessandrogottardo](http://www.alessandrogottardo.com/Pages/works.aspx)

For an artist who refers to himself as SHOUT, Alessandro's Gottordo creates work that is rather quiet. What I mean by that is that the work is never in danger of overwhelming the viewer; each of Gottordo's illustrations radiate a serene, yet powerful, beauty.

The Italian-based artist is celebrating his career by releasing a book of his best work; a greatest hits, so to speak. Most of the book's contents are privately-commissioned illustrations, done within the past four years, that have never been publicly released. Just shy of 200 pages, the book will contain 142 images in total.

Fans of the artist will be happy to have a glossy coffee table book with all of his work compiled inside.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 41% | Activity: 32% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What Makes This Trend Stand Out

- **Quietly Serene Illustrations:** Disruptive innovation opportunity: Developing a platform or marketplace for artists to sell their privately-commissioned illustrations directly to fans.
- **Artist Career Celebrations:** Disruptive innovation opportunity: Creating interactive online galleries and virtual exhibitions to showcase an artist's career highlights and engage a global audience.
- **Limited Edition Art Books:** Disruptive innovation opportunity: Designing customizable art book printing services that allow artists to curate and publish their own collections for fans and collectors.

### Sectors Adopting This

- **Art Publishing:** Disruptive innovation opportunity: Introducing augmented reality features to art books to enhance the viewing experience and provide additional interactive content.
- **Digital Art Platforms:** Disruptive innovation opportunity: Developing blockchain-based platforms for artists to sell and authenticate their digital artwork, revolutionizing the way art is bought and sold.
- **Virtual Art Galleries:** Disruptive innovation opportunity: Building immersive virtual reality platforms that replicate the experience of visiting an art gallery, enabling global art enthusiasts to engage with exhibitions and purchase artworks online.

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