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# Slanted Surface Abodes
The Shounan House Proves It's What's on the Inside that Counts

By Jason Soy | Published 2011-07-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/shounan-house
References: [sweet-station](http://sweet-station.com/blog/2011/07/shounan-house/) & [jun-igarashi.web.infoseek.co.jp](http://jun-igarashi.web.infoseek.co.jp/en/works/039syonan.html)

The Shounan House is one of those architectural marvels that you can only truly enjoy once you look past its exterior. On the outside, it looks as though someone tipped over the [roofing of a farm](https://www.trendhunter.com/trends/twisted-house1) since it features all-white [corrugated panels](https://www.trendhunter.com/trends/bomun-house) that severely clash with its surroundings. Once you’re inside the Shounan House though, I’m sure you can put all of your second guesses to rest as the humble home features [maple plank hardwood flooring](https://www.trendhunter.com/trends/house-in-saidera) and a stellar spiral staircase. The crazy home even has a balcony!

The Shounan House is designed by Jun Igarashi Architects.

**Implications** - Consumers enjoy living in homes with unique architecture because it differentiates them from their peers, which they feel adds intrinsic value to their property. Corporations can similarly release products with abstract designs in order to satiate consumer desire to have individualistic items.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 36% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### What Makes This Trend Stand Out

- **Unique Architecture:** Incorporating unique and unconventional designs into residential and commercial buildings can create a sense of individuality and add value to the property.
- **Abstract Product Designs:** Corporations can tap into consumer desire for individualistic items by releasing products with abstract and unconventional designs.
- **Differentiation Through Design:** Businesses can stand out from competitors by focusing on innovative and eye-catching designs that set their products or services apart from the norm.

### Sectors Adopting This

- **Architecture:** Architects and designers can explore unique and unconventional designs in both residential and commercial projects, offering clients a differentiated experience.
- **Home Decor:** The home decor industry can capitalize on the trend for unique architecture by offering furniture and accessories that complement and enhance unconventional design elements.
- **Fashion and Accessories:** Fashion and accessory brands can take inspiration from abstract product designs in architecture, offering consumers individualistic and distinctive products.

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