# Unapologetic Social Projects The Not Sorry Project Collects Things People Shouldn't Apologize For By Alyson Wyers | Published 2016-03-03 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/shouldnt-apologize References: [mashable](http://mashable.com/2016/03/02/not-sorry-project/) & [instagram](https://www.instagram.com/thenotsorryproject/) The Not Sorry Project on [Instagram](https://www.trendhunter.com/trends/sunroom) allows people to anonymously submit the things they feel they shouldn't apologize for. This [empowering campaign](https://www.trendhunter.com/trends/you-are-amazing) is one many Canadians will likely struggle with. However, this initiative has the ability to release people, especially women, from justifying themselves unnecessarily and will improve their self-esteem in the process. The [anonymous nature of the project](https://www.trendhunter.com/trends/social-wellness1) allows people to speak up without judgement and gives others following the Instagram account a sense of camaraderie and the knowledge they are not alone. The emboldening project contains a wide variety of subject matter people feel they shouldn't apologize for, from having children to distracted people walking into them. Others are arguably less valid, like drunk texting or urinating with the door open. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Empowering Self-acceptance:** The Not Sorry Project empowers individuals to embrace and accept themselves without the need for constant justification. - **Anonymous Expression:** Anonymity in the Not Sorry Project allows individuals to freely express themselves without fear of judgment or repercussions. - **Virtual Community Support:** The Not Sorry Project creates a virtual community where individuals can find support and camaraderie in their shared experiences of not apologizing. ### Where This Applies - **Social Media:** Social media platforms can capitalize on the trend of anonymous expression by creating dedicated spaces for individuals to share their thoughts and experiences without fear of judgement. - **Personal Development:** The self-help and personal development industry can leverage the trend of empowering self-acceptance to develop products and services that promote self-esteem and confidence. - **Digital Campaigns:** Digital marketing agencies can utilize the trend of virtual community support to create impactful campaigns that foster a sense of belonging and support among their target audience. ## Related on Trend Hunter - [Imperfect Parenting Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect-parenting.md) - [Apology Writing Assistants](https://www.trendhunter.com/trends/apology-letter-generator.md) - [Anonymous Kindness Tools](https://www.trendhunter.com/trends/soothe1.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Anxiety Support Platforms](https://www.trendhunter.com/trends/i-am-anxious.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Women-Targeted Wellness Movements](https://www.trendhunter.com/trends/her-sovereignty-project.md)