# Shoulder Umbrellas DROP Solves the Problem of Awkward Grocery Carrying By Tisah Tucknott | Published 2009-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shoulder-umbrellas-drop-omer-haciomeroglu References: [inewidea](http://www.inewidea.com/2009/09/04/9359.html#more-9359) & [coroflot](http://www.coroflot.com/public/individual_file.asp?portfolio_id=2227138&individual_id=193505) We’ve all experienced it: [walking home in the rain](https://www.trendhunter.com/trends/pieces-for-rainy-days) while struggling to hold your groceries and shopping in your hands while trying to hold an umbrella at the same time. Well, Omer Haciomeroglu has designed what he calls DROP, a [hands-free umbrella holding system](https://www.trendhunter.com/trends/tank-series) that is the solution to all of our problems. Although still a concept, the design lets users walk easily. Omer Haciomeroglu's DROP system has several pockets for you to use as you please, as well as a flexible rubber grip that holds your umbrella. The gadget is also equipped with a thermometer just in case you feel the need to know the temperature outside. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Hands-free Umbrella Holding:** DROP solves the problem of carrying groceries and holding an umbrella at the same time by providing a hands-free umbrella holding system. - **Multi-purpose Umbrella Accessories:** DROP's design features multiple pockets and a built-in thermometer, indicating the potential for innovative umbrella accessories. - **Convenient Umbrella Design:** Omer Haciomeroglu's DROP design offers an easy and convenient way to walk in the rain without the need to hold an umbrella. ### Industries Being Reshaped - **Retail & Grocery:** DROP's hands-free umbrella holding system presents an opportunity for grocery stores and retail businesses to offer a convenient solution for customers struggling with carrying groceries in the rain. - **Outdoor Accessories:** The multi-purpose design of DROP opens up potential opportunities in the outdoor accessories industry, offering innovative umbrella accessories that enhance the user experience. - **Fashion & Lifestyle:** The convenient and trendy design of DROP could disrupt the fashion and lifestyle industry by providing a stylish and practical solution to walking in the rain. ## Related on Trend Hunter - [Rainwater Multifunctional Planters](https://www.trendhunter.com/trends/raindrop-1.md) - [Two-People Umbrella Designs](https://www.trendhunter.com/trends/shed-rain.md) - [Wall-Mounted Umbrella Stands](https://www.trendhunter.com/trends/umbrella-1.md) - [Car Roof Luggage Holder](https://www.trendhunter.com/trends/car-storage.md) - [Disappearing Umbrella Stands](https://www.trendhunter.com/trends/coilo.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Transforming Umbrella Stands](https://www.trendhunter.com/trends/split-1.md)