# Customized Massage Devices The truMedic 'Instashiatsu' Shoulder Massager is Cordless By Michael Hemsworth | Published 2016-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shoulder-massage References: [7gadgets](http://www.7gadgets.com/2016/04/07/neck-and-shoulder-massager-5/123732) & [amzn](http://amzn.com/B01516LTRK) Getting a customized massage usually means having to head for the spa, but the truMedic 'Instashiatsu' shoulder massager is designed to change this. Designed with a sling-like aesthetic, the truMedic 'Instashiatsu' can be used to receive an intense shiatsu massage in targeted areas. This can include the shoulders, various sections of the back, legs and much more. The truMedic 'Instashiatsu' is designed with a [cordless aesthetic](https://www.trendhunter.com/trends/massage-gun-extender) and can be recharged to ensure consistent usage is always a priority. The unit can offer a traditional massage with or without heat to suit individual preferences. The truMedic 'Instashiatsu' shoulder massager, although compact and portable, is designed to offer a true, [deep tissue massage](https://www.trendhunter.com/trends/theragun-relief) that's perfect for after workouts or just work. The product allows for maximum relaxation without having to constantly book spa appointments. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Customized Massagers:** The rise of portable and customizable massagers presents an opportunity for companies to provide on-demand and personalized wellness solutions. - **Cordless Wellness Devices:** The trend towards cordless wellness devices offers disruptive innovation opportunities for companies to provide convenient and eco-conscious solutions for personal wellness needs. - **Targeted Massages:** The trend towards targeted massages with sophisticated technologies presents opportunities for companies to provide on-the-go solutions for demanding consumers. ### Who This Affects Most - **Health & Wellness:** The health and wellness industry can leverage this trend towards portable and customizable wellness devices to provide more personalized solutions to consumers. - **Consumer Electronics:** The consumer electronics industry can incorporate cordless wellness devices into their product lines to offer consumers convenient and reliable wellness solutions. - **Fitness and Sports:** The fitness and sports industry can use portable targeted massagers as an innovative way to help athletes recover and maintain overall health and wellbeing. ## Related on Trend Hunter - [Ultrasonic Body-Worn Massagers](https://www.trendhunter.com/trends/softmoshi-s1.md) - [Malleable Heated Massage Wearables](https://www.trendhunter.com/trends/heating-pad-and-body-massager.md) - [Automated Neck Massage Wearables](https://www.trendhunter.com/trends/moza-ai-robohands.md) - [Self-Heating Foot Therapy Tools](https://www.trendhunter.com/trends/emsense-triple-therapy-foot-massager.md) - [Total Customization Massage Guns](https://www.trendhunter.com/trends/masuger-massage-gun.md) - [De-Stressing Wearable Massagers](https://www.trendhunter.com/trends/am1.md) - [Modular Compression Systems](https://www.trendhunter.com/trends/modulair-compression-system.md) - [Smart-Designed Neck Massagers](https://www.trendhunter.com/trends/smartdesigned-neck-massager.md) - [Pain Relief Neck Massagers](https://www.trendhunter.com/trends/portable-ultrasound-massager.md)