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# Accentuating Shoulder Chains
The Wing Shoulder Body Chain Shows Off Bare Body Parts

By Alyson Wyers | Published 2013-08-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/shoulder-body-chain
References: [fancy](http://fancy.com/things/305465794228127747/The-Wing-Shoulder-Body-Chain)

The Wing Shoulder Body Chain will make you feel so beautiful, you'll think you're walking on clouds. The delicate and alluring jewelry piece adds an [elegant accent](https://www.trendhunter.com/trends/gurhan-selections) to bare shoulders. Designed by Goodnight Macaroon, the chain also works as a necklace. The item is [gold plated](https://www.trendhunter.com/trends/flaire-cos-winter-edit) and only comes in one size. It can be worn in two styles: either front to back or shoulder to shoulder.

Especially when worn shoulder to shoulder, the wing-like design of the shoulder body chain gives the illusion of flight. When worn front to back, the necklace takes on a more statement and bold feel. Both styles are best paired with strapless tops. Depending on the outfit, the chain could be worn day or night.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 79% | Activity: 57% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### Key Themes Behind This Trend

- **Multipurpose Jewelry:** The trend of jewelry pieces being able to be worn in multiple styles and as different accessories creates opportunities for companies to offer versatile and cost-effective products.
- **Body Chains:** The increasing popularity of body chains as standalone fashion accessories presents an opportunity for companies to innovate and create unique designs.
- **Shoulder Jewelry:** Shoulder jewelry is emerging as a popular trend, indicating opportunities for companies to create new and fashionable accessories for the shoulders.

### Where This Applies

- **Fashion Jewelry:** The trend of versatile and unique jewelry pieces presents a disruptive opportunity for jewelry businesses to innovate and increase their customer base.
- **Women's Fashion:** The increasing popularity of body chains and shoulder jewelry presents an opportunity for fashion companies to introduce new and unique designs for women's clothing.
- **Accessories:** The trend of multi-purpose and unique accessories like shoulder chains creates opportunities for accessory companies to design and market their products to a wider audience.

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