# Gorgeous Gangster Spreads The Shoulder AW11 Campaign Brings Biker Glam to the Greenhouse By Amelia Roblin | Published 2011-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shoulder-aw11-campaign References: [fashionising](http://www.fashionising.com/industry/b--Fashgasm-1142011-6522.html) & [shoulder.br](http://www.shoulder.com.br/website/html/index.html) The biker chick image brings to mind a fiercely attractive female, but the Shoulder AW11 campaign captures a softer spirit amidst the [motorcycle-riding model](https://www.trendhunter.com/trends/neighborhood-x-palace). She may continue to wear [thigh-high leather boots, black jackets](https://www.trendhunter.com/trends/the-october-collection) and otherwise mostly ebony hues; however, the subject of these spreads has a distinguishable softness that one seldom sees next to a roaring engine. [Dark makeup around her eyes](https://www.trendhunter.com/trends/il-pranzo-campaign) complements the model's edgy ensembles, but soft, mousy brown hair gives the girl a subtle sweetness. Most of the outfits even have a structured sophistication to them, adding yet a third and work-appropriate personality to the mix. Shot in what looks to be an estate greenhouse, the Shoulder AW11 campaign also has a high-class appeal one seldom sees associated with engine enthusiasts. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Biker Glam:** Opportunity for luxury fashion brands to incorporate biker-inspired designs with a softer, more elegant twist. - **Sophisticated Street Style:** Potential for streetwear brands to create edgy ensembles that have a structured and sophisticated edge. - **High-class Advertisements:** Opportunity for motorcycle and automotive brands to elevate their advertising campaigns with a high-class appeal. ### Sectors Adopting This - **Luxury Fashion:** Convert the biker chic aesthetic into high-end designs and accessories for an upscale target market. - **Streetwear:** Combine street style with sophisticated elements to attract fashion-forward individuals who seek a refined edge. - **Motorcycle/automotive:** Incorporate a touch of luxury and high-class imagery to appeal to a broader and more affluent consumer base. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)