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# 115-Degree Supermarket Ads
This 10-Second Sainsbury's Ad Was Shot with Snapchat Spectacles

By Laura McQuarrie | Published 2017-09-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/shot-with-snapchat-spectacles
References: [campaignlive](http://www.campaignlive.co.uk/article/sainsburys-shoots-ad-entirely-snapchat-spectacles/1444940) & [sainsburys](http://www.sainsburys.co.uk/)

UK supermarket chain [Sainsbury's](https://www.trendhunter.com/trends/sainsburys-christmas-ad) recently released a noteworthy new advertisement that was shot on [Snap](https://www.trendhunter.com/trends/ar-storefront) Spectacles.

As the social media sharing glasses feature a 115-degree camera lens that is meant to mimic how humans really see the world, the shots share familiar perspectives and scenes from the kitchen. In the short 10-second video, Sainsbury's captured the feeling of having a group huddle over a pot of food.

The video advertisement was rolled out to [Snapchat](https://www.trendhunter.com/trends/snapchat-7) users in the UK and those with the platform are able to rotate the screen of their device to get a better look around. To accompany this short and sweet social media video ad, Sainsbury's released a series of recipes for the fall. Campaigns shot with Snap's Spectacles have the potential to create many visceral experiences for mobile viewing.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 7% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **115-degree Camera Ads:** Using the unique perspective of a 115-degree camera lens, brands can create advertisements that mimic how humans really see the world, providing a more immersive experience for viewers.
- **Social Media Platform Integration:** Integrating advertisements with popular social media platforms like Snapchat allows brands to reach a wider audience and engage with users in innovative ways.
- **Visceral Experiences for Mobile Viewing:** Creating video campaigns shot with Snap Spectacles offers the opportunity to deliver immersive and engaging experiences to viewers on mobile devices.

### Industries Being Reshaped

- **Supermarkets:** Supermarket chains can leverage the technology of Snap Spectacles to create unique and captivating advertisements that showcase their products and create a stronger connection with consumers.
- **Advertising:** The advertising industry can benefit from the use of Snap Spectacles to create innovative campaigns that stand out in a competitive market and resonate with audiences.
- **Social Media:** Through integration with Snap Spectacles, social media platforms can offer users exciting new ways to engage with brands and consume content, opening up new avenues for monetization.

## Related on Trend Hunter

- [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md)
- [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md)
- [AR-Enabled Fast Food Experiences](https://www.trendhunter.com/trends/snap-shack.md)
- [Recipe-Recommending Camera Features](https://www.trendhunter.com/trends/food-scan.md)
- [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md)
- [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md)
- [Mixed-Reality Holiday Markets](https://www.trendhunter.com/trends/snapchats-holiday-market.md)
- [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md)
- [Gen-Z-Targeted Phone Spots](https://www.trendhunter.com/trends/recipe-ideas.md)