# Motherly Photography Videos Apple's 'Shot on iPhone' Celebrates Mother's Day Around the World By Laura McQuarrie | Published 2016-05-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/shot-on-iphone References: [adweek](http://www.adweek.com/adfreak/apple-using-real-iphone-footage-put-moms-spotlight-mothers-day-171163) & [apple](http://apple.com) As part of a continuation of its 'Shot on [iPhone](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you)' campaign, [Apple](https://www.trendhunter.com/trends/little-garlic) released a special-edition video in honor of Mother's Day. The short 30-second video features a compilation of photo and video clips that have been taken with the brand's smartphone, showing off its ability to capture some of the most beautiful moments in life with stunning clarity. The heartwarming video features photos of mothers and their children from all over the world, including wide age ranges like newborn babies and their mothers, as well as grown-up mother-daughter pairings. Rather than spotlighting the many tech-focused specifications of its devices, this video is a great example of how Apple succeeds at telling a story about its smartphones by tapping into the emotional qualities of the product. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Emotional Storytelling:** Opportunity for brands to use emotional storytelling to connect with customers and create a deeper brand connection. - **User-generated Content:** Brands can leverage user-generated content to showcase the capabilities of their products and build trust with consumers. - **Celebrating Diversity:** Creating content that celebrates diversity and inclusivity can resonate with a wide range of consumers and foster positive brand perception. ### Where This Applies - **Technology:** Tech companies can explore the emotional aspect of their products to differentiate themselves in a competitive market. - **Photography:** The photography industry can embrace user-generated content to highlight the creative potential of their equipment and encourage community engagement. - **Advertising:** Advertisers can tap into the power of emotional storytelling and diversity to create impactful campaigns that resonate with their target audience. ## Related on Trend Hunter - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Smartphone-Shot Festive Short Films](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you.md) - [Smartphone-Filmed Festive Campaigns](https://www.trendhunter.com/trends/little-garlic.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [AI Maternity Photoshoot Apps](https://www.trendhunter.com/trends/maternity-photoshoot.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [AI Mother's Day Campaigns](https://www.trendhunter.com/trends/mothers-day-shopping.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md)