# Short-Form Video Platforms Tencent Launched a Short-Video Trial on its WeChat Platfrom By Grace Mahas | Published 2020-01-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/shortvideo-trial References: [bloomberg](https://www.bloomberg.com/news/articles/2020-01-21/tencent-strikes-back-at-bytedance-with-wechat-short-video-trial) & [tencent](https://www.tencent.com/) In an effort to differentiate itself from competitors and increase engagement among users, [Tencent](https://www.trendhunter.com/trends/soundon) is launching a short-video trial on its WeChat platform. The feature will let users publish video clips and photos to their followers via a feed, much different than its current text-focused format. The hope for the WeChat short-video trial is to allow users to share videos and content directly with one another and increase the time spent on the social media platform. The shift towards [short-form videos](https://www.trendhunter.com/trends/viral-pulse) will help the company regain lost consumers that have shifted to more video-specific sharing platforms. Moreover, the new addition will open a new channel for [marketing revenue](https://www.trendhunter.com/trends/youtube-shorts-integration) for clients to sponsor content. Image Credit: Shutterstock/ Tencent Holdings Ltd. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Short-form Video Marketing:** Businesses can utilize Tencent's WeChat platform's new short-video trial to sponsor content and launch short-form video marketing campaigns. - **User-generated Content on Social Media:** The WeChat short-video trial encourages users to share their own content and engage with each other on a more personal level. - **Mobile Video Consumption:** The WeChat short-video trial is part of a larger trend towards mobile video consumption and presents an opportunity for businesses to create mobile-optimized video content. ### Where This Applies - **Social Media:** The WeChat short-video trial is disrupting the social media industry and offering a new way for users to engage on the platform. - **Digital Marketing:** Tencent's WeChat platform's new short-video trial is opening up new opportunities for businesses to sponsor content and launch marketing campaigns. - **Video Streaming:** The shift towards short-form videos is disrupting the video streaming industry and presenting an opportunity for businesses to create and share shorter video content. ## Related on Trend Hunter - [Horizontal Video Applications](https://www.trendhunter.com/trends/horizontal-full-screen-mode.md) - [Scrolling Video-Based Social Medias](https://www.trendhunter.com/trends/bluesky-trending-videos.md) - [Short-Form Foodie Feeds](https://www.trendhunter.com/trends/uber-eats-6.md) - [Social Media Notes Expansions](https://www.trendhunter.com/trends/tiktok-notes.md) - [Telegram-Style Video Messages](https://www.trendhunter.com/trends/video-messaging.md) - [Insightful Short-Form Talk Apps](https://www.trendhunter.com/trends/ted-shorts.md) - [Social E-Commerce Platforms](https://www.trendhunter.com/trends/tiktok-4.md) - [TikTok Stories](https://www.trendhunter.com/trends/tiktok-stories.md) - [Shareable In-App Streaming Players](https://www.trendhunter.com/trends/tiktok-8.md)