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# Short-Form Video Apps
TikTok and Musical.ly Build a Platform That Enables Creativity & Expression

By Kalin Ned | Published 2018-09-04 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/shortform-video-app
References: [tiktok](https://www.tiktok.com/) & [itunes.apple](https://itunes.apple.com/US/app/id835599320?mt=8)

Popular short-form video apps [TikTok](https://www.trendhunter.com/trends/tiktok-8) and musical.ly join forces to create an upgraded platform that will further the creative agenda via a "unified user experience [...] and greater capabilities for video creations." The new digital space keeps TikTok's name and is "the world's number one go-to destination for [short-form video content](https://www.trendhunter.com/trends/pinedrama)," given the collaborators' popularity among Gen Z and Millennials.

The platform offers individuals the chance to freely showcase their creativity and express themselves online. The newly developed short-form video app puts a greater emphasis on community and suggested content by bringing about "an effortless, compelling and personalized viewing experience." From VR-style filters that are activated by blinking to [enhanced creative tools](https://www.trendhunter.com/trends/autoposts-ai), the TikTok streaming platform will surely entertain and connect users.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 65% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Short-form Video Content:** The rise of short-form video apps like TikTok and musical.ly offers an opportunity for businesses to engage with users through creative and expressive content.
- **Enhanced User Experience:** The development of an upgraded platform for short-form video apps creates a space for disruptive innovation in user engagement and personalized viewing experiences.
- **Community-driven Content:** The emphasis on community and suggested content on the TikTok platform opens up opportunities for businesses to tap into the influence of user-generated content and social connections.

### Industries Being Reshaped

- **Social Media:** The rise of short-form video apps presents disruptive innovation opportunities for social media platforms to enhance user engagement and community-driven content.
- **Entertainment:** The upgraded platform for short-form video apps provides opportunities in the entertainment industry to explore new ways of delivering personalized and immersive content experiences.
- **Advertising:** The popularity of short-form video apps creates opportunities for innovative advertising strategies that leverage user-generated content and the community-driven nature of the platforms.

## Related on Trend Hunter

- [Shareable In-App Streaming Players](https://www.trendhunter.com/trends/tiktok-8.md)
- [Inspiring Creator-Focused Decks](https://www.trendhunter.com/trends/tiktok-9.md)
- [Scrolling Video-Based Social Medias](https://www.trendhunter.com/trends/bluesky-trending-videos.md)
- [Media-Based Music Expansions](https://www.trendhunter.com/trends/distrokid.md)
- [AI-Powered Creator Platforms](https://www.trendhunter.com/trends/tiktok-one.md)
- [College-Focused Social Platforms](https://www.trendhunter.com/trends/tiktoks-campus-verification.md)
- [TikTok Disney Collabs](https://www.trendhunter.com/trends/tiktok-and-disney.md)
- [Professional Short-Form Video Feeds](https://www.trendhunter.com/trends/linkedin-short-video.md)
- [Horizontal Video Applications](https://www.trendhunter.com/trends/horizontal-full-screen-mode.md)