# Custom Link Tools Startup Smartlinks is a Digital Marketing Solution Providing Shortened LInks By Alyson Wyers | Published 2017-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shortened-links References: [betalist](https://betalist.com/startups/smartlinks) & [smartlinks.co](http://smartlinks.co/) This [link customization tool](https://www.trendhunter.com/trends/zitefy) adds a call to action to your shortened links, making your content more effective and engaging. Based in India, SaaS and social media startup [Smartlinks](https://www.trendhunter.com/trends/smartlinks) is currently in beta. Co-founded by Shashank Kumar and Mehul Pangtey, the new company increases conversions, making it perfect for affiliate marketers, bloggers, growth hackers and other marketing professionals. The shortened links are a way to increase web traffic to your site, share affiliate content, connect with subscribers and followers as well as make recommendations to your audience. A variety of plans are available, from free personal branding options to ultimate packages for business use. With content creation and marketing on the rise, ventures like Smartlinks provide software for essential digital tools. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Link Customization:** Customization tools like Smartlinks add a call to action to shortened links, improving engagement and increasing conversions. - **Affiliate Marketing:** Smartlinks' link customization tool and plans are perfect for affiliate marketers and growth hackers. - **Content Marketing:** As content creation and marketing continue to grow, startups like Smartlinks offer essential digital tools for professionals. ### Industries Being Reshaped - **Digital Marketing:** Smartlinks' link customization tool is a disruptive innovation in the digital marketing industry. - **Saas:** Smartlinks is a startup in the Software as a Service industry. - **Social Media:** Smartlinks provides digital marketing solutions specifically for social media. ## Related on Trend Hunter - [Link Management Platforms](https://www.trendhunter.com/trends/link-management-platforms.md) - [Link Management Platforms](https://www.trendhunter.com/trends/lynklet.md) - [Analytical Link Management](https://www.trendhunter.com/trends/prime-link.md) - [Link Simplification Tools](https://www.trendhunter.com/trends/url-shortener.md) - [Intelligent Link Managers](https://www.trendhunter.com/trends/drawup.md) - [Link Management Tools](https://www.trendhunter.com/trends/awwsm.md) - [AI-Powered URL Shortening](https://www.trendhunter.com/trends/aipowered-url.md) - [All-in-One Link Management](https://www.trendhunter.com/trends/linkee.md) - [AI Link Aggregators](https://www.trendhunter.com/trends/taptrick.md)