# Charitable Shortbread Holiday Campaigns This Holiday Business Aims to Promote a Charitable Cause By Mishal Omar | Published 2016-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shortbread References: [shortgirlshortbread](http://www.shortgirlshortbread.com/) The holidays can be a bittersweet time of year for many people, and as a way to alleviate some of the sadness that can be associated with them, Francesca Saraco decided to start a small business that sells shortbread cookies for a [charitable cause](https://www.trendhunter.com/trends/sour-rainbow). After dealing with a personal tragedy in her own life, Saraco decided to make something positive out of the experience and came up with the idea to bake shortbread cookies in memory of her late father, Dr. Gennaro Saraco. The cookies are sold by the dozen and all the money will be donated to the [Heart and Stroke Foundation of Canada](https://www.trendhunter.com/trends/essential-candy-and-enduring-hearts). Shortgirl Shortbread spreads the joy of the holiday season while working towards impacting positive change in the world. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Shortbread Campaigns:** Opportunity to create shortbread campaigns that support charitable causes during the holiday season. - **Personal Tragedy to Positive Impact:** Potential for individuals to transform personal tragedies into positive initiatives and businesses. - **Impactful Holiday Giving:** Growing trend of businesses using the holiday season as a platform to make a positive difference in communities. ### Sectors Adopting This - **Bakery:** Disruptive innovation opportunity for bakeries to incorporate charitable initiatives into their product offerings. - **Charitable Organizations:** Possibility for charitable organizations to partner with businesses to create impactful holiday campaigns. - **Food and Beverage Retail:** Opportunity for food and beverage retailers to promote charitable causes through special holiday campaigns. ## Related on Trend Hunter - [Shortbread-Themed Holiday Pop-Ups](https://www.trendhunter.com/trends/shortbread-village-popup.md) - [Cookie Gifting Campaigns](https://www.trendhunter.com/trends/destroymediocrity.md) - [Charitable Christmas Chocolates](https://www.trendhunter.com/trends/dear-santa-bar.md) - [Charitable Bakery Brand Partnerships](https://www.trendhunter.com/trends/brioche-pasquier-uk.md) - [Canadian Charity-Focused Campaigns](https://www.trendhunter.com/trends/canadian-charity.md) - [Charitable Limited-Edition Snack Initiatives](https://www.trendhunter.com/trends/snackgiving-campaign.md) - [Social Good Gift Boxes](https://www.trendhunter.com/trends/grace-farms-foods-and-greyston-bakery.md) - [Social Good Cookie Products](https://www.trendhunter.com/trends/celebration-cookies.md) - [Chocolatier Fundraising Programs](https://www.trendhunter.com/trends/purdys-chocolatier.md)