# Monstrous World Cup Ads The 'Risk Everything' Short World Cup Film Stars Alex Oxlade-chamberlain By Rahul Kalvapalle | Published 2014-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/short-world-cup References: [lockerdome](http://lockerdome.com/6169471278657601/6613975295066900) & [nikeinc](http://nikeinc.com/news/nike-football-launches-series-of-15-second-risk-everything-films) This short World Cup film starring rising [England](https://www.trendhunter.com/trends/womens-aid-campaign) star Alex Oxlade-Chamberlain is part of [Nike's](https://www.trendhunter.com/trends/scary-good-campaign) 'Risk Everything' campaign leading up to the World Cup in Brazil. Tagged 'Fear Nothing,' the film is part of a trio of short films starring different members of the England team. The short World Cup film begins with Oxlade-Chamberlain receiving the ball in midfield and taking on the Brazil players. Then all of a sudden, Brazil's players all disappear and massive chasms appear on the pitch. The pitch starts to disintegrate around Oxlade-Chamberlain, and tentacled monsters try their best to block his route to goal. Unfazed, Oxlade-Chamberlain dribbles around the gaping chasms in the pitch and evades the monster's tentacles before firing an accurate low shot beyond the grasp of the tentacles and into the net. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 21% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Immersive Advertising:** Creating interactive and engaging advertising experiences that incorporate elements of storytelling and special effects. - **Athlete Endorsements:** Leveraging the popularity and influence of professional athletes to promote products and campaigns. - **Visual Effects in Marketing:** Utilizing cutting-edge visual effects technologies to enhance marketing campaigns and captivate audiences. ### Where This Applies - **Sports Apparel:** Integrating advanced technologies and immersive storytelling in advertising to enhance the appeal of sports apparel brands. - **Entertainment:** Exploring partnerships with professional athletes to promote movies, TV shows, and other entertainment products. - **Film Production:** Incorporating visual effects techniques used in films into marketing campaigns to create visually stunning and impactful content. ## Related on Trend Hunter - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Hilarious Shawarma Soccer Ads](https://www.trendhunter.com/trends/ad-for-osmows.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md)