# Chore Coat Graphic Jackets STORY mfg. Introduces the Short on Time Jacket with Fermented Dye By Amy Duong | Published 2021-03-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/short-on-time-jacket References: [hypebeast](https://hypebeast.com/2021/3/story-mfg-garbstore-short-on-time-jacket-natural-fermented-indigo-dye) & [couvertureandthegarbstore](https://www.couvertureandthegarbstore.com/short-time-jkt-double-date-indigo.html) U.K.-based fashion label [STORY mfg](https://www.trendhunter.com/trends/suicoke-and-story-mfg) introduces the new Short on Time jacket to join the brand's Fall/Winter 2021 roster of apparel. This is the brand's third piece and will be available at Garbstore, a London-based retail brand. The fashion label works with [natural indigo dyes](https://www.trendhunter.com/trends/denim-tears-4) to create the jacket using fermented indigo specifically. This means that every single item will develop a unique look due to its special patina. The silhouette is a [chore coat style](https://www.trendhunter.com/trends/greaser-garage-jacket) and at the front features two large date palm trees that are embroidered on. It is held together with interchangeable buttons and boasts a boxy fit overall. The Short on Time jacket is now available to shop online at Garbstore. Image Credit: Garbstore ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 6% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Natural Dye Fashion:** The trend of using natural dyes in the fashion industry creates an opportunity for clothing brands to differentiate themselves and appeal to environmentally conscious consumers. - **Handcrafted Apparel:** The trend of handcrafted apparel showcases the value of traditional craftsmanship in a world that is increasingly dominated by mass-produced goods. There is an opportunity for designers to create unique and one-of-a-kind items that stand out in a crowded market. - **Unique Patina Apparel:** The trend of creating apparel with unique patinas creates an opportunity for designers to experiment with different dyeing techniques and create items that develop a unique look over time. ### Where This Applies - **Fashion:** The fashion industry can incorporate natural dyes and handcrafted techniques to create unique and sustainable clothing that appeals to conscious consumers. - **Textile Manufacturing:** Textile manufacturers can invest in the development of natural dyes and cultivate handcrafted techniques to produce textiles with unique qualities and properties. - **Retail:** Retail brands can offer handcrafted, natural dye apparel to differentiate themselves from competitors and appeal to consumers who value sustainability and uniqueness in their clothing choices. ## Related on Trend Hunter - [Reinforced Japanese-Inspired Jackets](https://www.trendhunter.com/trends/vollebak-sashiko-chore-jacket.md) - [Collaborative Distillery Worker Jackets](https://www.trendhunter.com/trends/benromach-and-reworked-348.md) - [Candle Brand Clothing](https://www.trendhunter.com/trends/rizon.md) - [Rugged Fashion-Forward Jackets](https://www.trendhunter.com/trends/fjackets-affordable-fashion.md) - [Boxy Botanical Outerwear](https://www.trendhunter.com/trends/garden-jacket.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Retro Mechanic Outerwear](https://www.trendhunter.com/trends/greaser-garage-jacket.md) - [Boxy Denim Apparel](https://www.trendhunter.com/trends/chore-shirt.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md)