# Soccer-Inspired Commercial Shorts Gatorade's Short Film Tells the Inspiring Story of Lionel Messi By Kalin Ned | Published 2018-06-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/short-film-commercial References: [behance.net](https://www.behance.net/gallery/66347343/Heart-of-a-Lio-Gatorade) & [gizmosite](http://gizmosite.tv/) Gizmo Studio created an inspiring short film commercial for [Gatorade](https://www.trendhunter.com/trends/renowned-soccer-icons), titled 'Heart of a Lio.' The animated plot follows the coming of age and the career development of one of the most famous soccer players in the world — [Lionel Messi](https://www.trendhunter.com/trends/messi-eau-de-parfum). Just in time for the 2018 FIFA Wolrd Cup in Russia, the short film commercial seems fitting. The action-packed animation follows young Messi, who overcomes personal struggles and makes it to the playing field. After big success, the protagonist hits a wall and is once more challenged. With dedication and Gatorade, Messi once more rises to the ranks of the greats. As the short film commercial boasts a message that "When you have a dream to chase, nothing can stop you," Gizmo Studio elevates its animation to a truly inspiring piece. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Sports-inspired Commercials:** Opportunity to create emotionally engaging advertising campaigns that draw inspiration from popular sports figures. - **Animated Storytelling:** Opportunity to use animation to tell inspiring stories and connect with audiences on a deeper level. - **Sports Sponsorships:** Opportunity for brands to partner with athletes and sports events to promote their products and convey a message of perseverance and success. ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies to create innovative and impactful commercials that resonate with audiences. - **Animation:** Opportunity to use animation techniques to tell captivating stories and evoke emotions in viewers. - **Sports Drinks:** Opportunity for sports drink brands to leverage the power of professional athletes to promote their products and inspire their target audience. ## Related on Trend Hunter - [Empowering Soccer-Inspired Campaigns](https://www.trendhunter.com/trends/renowned-soccer-icons.md) - [Soccer Star Hydration Drinks](https://www.trendhunter.com/trends/ms-by-messi.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Sports-Inspired Game Collaborations](https://www.trendhunter.com/trends/lionel-messi-2.md) - [Athlete-Collab Drinkware Collections](https://www.trendhunter.com/trends/1913-collection.md) - [Soccer Star Chip Campaigns](https://www.trendhunter.com/trends/lays-x-messi-chip-bags.md) - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Athlete-Endorsed Hydration Drinks](https://www.trendhunter.com/trends/lionel-messi-1.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md)