# Universal E-Commerce Wishlists ShopToList Saves Any Product and Sends Deal Notifications By Joey Haar | Published 2018-06-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shoptolist References: [producthunt](https://www.producthunt.com/posts/shoptolist) & [shoptolist](https://shoptolist.com/?ref=producthunt) Online shopping is the norm for a huge percentage of people today, and ShopToList is a handy tool that makes it easier to manages the scores of sites that consumers frequent while browsing. The tool serves as a [universal wishlist](https://www.trendhunter.com/trends/wannagift), aggregating the products that people select from any site on the web and storing them on a central page. ShopToList is a [browser extension](https://www.trendhunter.com/trends/lokica) (working with the most commonly used browsers like Chrome, Safari, and Firefox). That means users only need to click a button on their browser in order to save a product. Beyond just serving as a fancy bookmarking tool, though, ShopToList will give notifications if a saved product's [price drops](https://www.trendhunter.com/trends/price-tracker) from what it was listed at when the user initially saved it in their wishlist. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Universal Wishlist Management:** Tools that make it easier to compile and manage wishlists across multiple sites can provide a disruptive innovation opportunity by transforming the way shoppers organize their product research and purchasing. - **Automated Deal Notification:** Platforms that notify us when our saved products drop in price can provide a disruptive innovation opportunity by giving consumers the power to make quick and informed purchasing decisions, while promoting customer loyalty. - **Browser Extension Integration:** Creating browser integration extensions for tools that compile universal wishlists can provide a disruptive innovation opportunity to make online shopping a seamless and more integrated part of our daily internet experience. ### Sectors Adopting This - **E-commerce:** By making the online shopping experience more personalized, efficient, and informed, universal wishlist management and automated deal notification can drive innovation in e-commerce and online retail. - **Software Development:** Developing platform integrations and software tools geared towards to universal wishlist management and automated deal notification can provide an innovative and value-driven service offering for software development companies. - **Marketing & Advertising:** Marketing and advertising firms can use universal wishlist management and automated deal notification to better target customers with personalized product offers and incentives, improving customer engagement and satisfaction. ## Related on Trend Hunter - [Social Shopping Apps](https://www.trendhunter.com/trends/locker.md) - [Personalized Visual Catalogues](https://www.trendhunter.com/trends/jotly.md) - [Digital Money Saving Tools](https://www.trendhunter.com/trends/savestrike.md) - [Social Wishlist Networks](https://www.trendhunter.com/trends/wishspace.md) - [Smart Shopping Tools](https://www.trendhunter.com/trends/bleep-list.md) - [Smart Shopping Tools](https://www.trendhunter.com/trends/kaboo.md) - [Digital Wishlist Organizers](https://www.trendhunter.com/trends/my-wish-vault.md) - [Streamlined URL Organizers](https://www.trendhunter.com/trends/hot-lists.md) - [Digitized Gift Lists](https://www.trendhunter.com/trends/wishr.md)