# Social Media Purchasing Platforms SHOPTHAT Makes Buying Products on Social Media Easier By Ell Smith | Published 2017-11-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shopthat References: [psfk](https://www.psfk.com/2017/11/mobile-platform-buy-beauty-products-social-media.html) & [shopthat.io](https://shopthat.io/) SHOPTHAT is a new mobile service that is making it easier for social media users to search for products pictured through various social channels. The service relies on [influencers with a high follow count](https://www.trendhunter.com/trends/socialiq-20) to work in collaboration with the app. Every time a user likes a post with a SHOPTHAT icon, the products from that post will be collected into a separate folder, which the user can reference throughout the day. If the user wishes to make a purchase, they can do so seamlessly, without opening an additional app or paying hidden fees. On the other side, influencers will be paid every time a [post leads to a sale](https://www.trendhunter.com/trends/monat-tiktok-shop), creating incentive for product promotion and content creation, while cutting out the "sponsored-content middleman." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 57% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Social Media-based Purchasing:** Companies can explore developing their own social media-centric purchasing platforms, leveraging influencers to boost sales and increase ROI. - **Influencer Marketing:** Brands can benefit from the rise of influencer marketing, collaborating with influencers to cultivate brand image and generate sales. - **Seamless User Experience:** Businesses can innovate by developing new ways to make the purchasing experience more seamless and convenient for consumers, as exemplified by SHOPTHAT. ### Where This Applies - **E-commerce:** The e-commerce industry can explore partnerships with prominent social media influencers, capitalizing on their large followings to promote their products and boost sales. - **Social Media Marketing:** Companies that specialize in social media marketing can expand their services to include influencer collaboration and social commerce, providing a more comprehensive solution for brands and businesses. - **Mobile Technology:** Developers can work on creating more user-friendly and seamless mobile technology solutions for purchasing, allowing users to purchase products on-the-go with ease, as seen in SHOPTHAT. ## Related on Trend Hunter - [Social Media-Inspired eCommerce Features](https://www.trendhunter.com/trends/amazon-inspire.md) - [Social Media Shopping Features](https://www.trendhunter.com/trends/twitter-shops.md) - [Social Media-Inspired Retail Apps](https://www.trendhunter.com/trends/depop-outfits.md) - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Social Shopping Apps](https://www.trendhunter.com/trends/locker.md) - [Shoppable Beauty Routine Apps](https://www.trendhunter.com/trends/beautyshelf.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Social Commerce Apps](https://www.trendhunter.com/trends/gist.md) - [Digestible Shopping Feeds](https://www.trendhunter.com/trends/amazon.md)