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# Black Friday Shopping Vouchers
Argos is Giving Away Gift Vouchers to Lucky Black Friday Shoppers

By Katherine Pendrill | Published 2016-11-08 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/shopping-vouchers
References: [birminghammail](http://www.birminghammail.co.uk/whats-on/shopping/argos-offering-100-you-spend-12145301) & [argos](http://www.argos.co.uk/static/ArgosPromo3/includeName/black-friday.htm)

The popular UK retailer [Argos](https://www.trendhunter.com/trends/advance-auto-parts) recently announced that it will be celebrating Black Friday by giving away £100 shopping vouchers to 10 lucky customers. With deals on everything from [laptops and smartphones](https://www.trendhunter.com/trends/unlock-for-black-friday) to toys and home appliances, the shopping vouchers help consumers stretch their dollar even further on Black Friday.

Pegged as the "the shopping event of the year," Argos is set to launch an in-store and online shopping extravaganza for Black Friday 2016. To generate buzz for the promotion, the retailer has been giving customers the chance to register online to get an inside scoop on the best deals. As an added incentive, Argos is also giving shoppers the chance to win one of several £100 shopping vouchers by updating their Argos account online.

By attempting to make [Black Friday shopping](https://www.trendhunter.com/trends/black-friday-promotional-event) as seamless and cost-effective as possible, Argos is hoping to get more consumers into its stores for the annual event.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 2% | Activity: 2% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What's Driving This Trend

- **Seamless Black Friday Shopping:** Argos is using vouchers and online registration to make Black Friday shopping seamless for consumers.
- **Cost-effective Black Friday Deals:** Argos is giving away shopping vouchers to help consumers stretch their dollar on Black Friday.
- **Online Buzz and Promotions:** Argos is generating buzz and incentivizing shoppers with online promotions and the chance to win vouchers.

### Who This Affects Most

- **Retail:** Argos is a popular UK retailer that is utilizing innovative strategies to attract more consumers for Black Friday shopping.
- **E-commerce:** Argos is promoting online registration and offering online deals to attract shoppers to its website for Black Friday.
- **Consumer Electronics:** Argos is offering deals on laptops, smartphones, and home appliances to cater to consumer electronics shoppers on Black Friday.

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